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Posts Tagged ‘Jonah Peretti’

What To Read Today: Interview With Buzzfeed’s Jonah Peretti

If you only read one thing on the Internet today, this is it. And it will probably be all you have time to read, clocking in at the 91 minute mark according to Medium’s estimation.

(But hey, if your Tweetdeck is down and Feedly’s under attack, you should have more time than usual to lean in to a piece like this. Sorry for the reminder.)

jonahperettiIt’s an eight-part Q&A that reporter Felix Salmon conducted over a few interviews with Jonah Peretti, who helped found two of the most viral, traffic-driving websites on the Internet: Huffington Post, and after leaving HuffPo, Buzzfeed.

If you only read part of it, skip to sections 6, Buzzfeed as Willy Wonka’s Lab, and 7, How to win the Internet. On the whole, it’s a fascinating look into the mind and methods, plus the future and back story, of one of the people who made the Internet and general online mediascape what it is today — for better or worse.

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Internet Week New York Headliners Announced

internetweekFair enough — all of our minds are still on SXSW. But that doesn’t mean you can’t mark your calendars for Internet Week, taking over New York City from May 19-25th. Organizers announced the first headlining speakers Wednesday and Buzzfeed’s Jonah Peretti, Netflix’s Neil Hunt, and Omar Epps are on the bill.

This year, there will be over 250 events — ranging from the Webby Awards to workshops on Google Analytics — throughout the city. If you want to cover it, you can sign up for press credentials here. If you aren’t technically press, you can get early bird VIP passes here starting at $325. Just don’t tell the guys in accounting.

Have you gone to Internet Week in the past? Would your far-away newsroom foot the bill for a spring retreat in the Big Apple? Tell us in the comments or @10,000Words.

How To Be Like The MailOnline: Make News, Make Video, Make Money

It was a shocker to read that the MailOnline is America’s third largest news outlet this morning, just behind NYTimes.com and WashingtonPost.com.

But it’s easy to get ahead when you have chutzpah. As a tabloid, it appears there was no hand wringing about pay models or how to fit sponsored content between slideshows of Kate Middleton’s baby bump and unsolved crime conspiracies. Sort of like the New York Post doesn’t worry about fact checking before laying our their morning edition.

From AdExchanger

 We don’t produce the content for them. What we do is create content hubs where their content will naturally fit in with our editorial. They may provide information about their products, videos showcasing their service and content relevant to topics in their product category. So we bring years of content publishing experience and an understanding of what audiences want to read. The marketer brings years of category insight and product knowledge. The end result has to provide more value to the consumer than if we had done this on our own. It’s in everyone’s interest to create something that’s entertaining. On top of that, it has to be clear that there’s a sponsor involved.

You can prattle on about the quality of the content and journalistic endeavors all you want, but the reality of digital publishing is just do it. ‘It just has to be clear that there’ a sponsor involved.’  Read more

Tumblr, Others View Journalistic Content As Key Part Of Future

Tumblr really wants to be more than a collection of cute animal pictures. In fact, it views large publishers as an essential part of its future. Tumblr’s mindset is that quality content from these publishers grows audiences.

“At Tumblr, there’s a recognition that Tumblr is better when you get better stuff on it,” Mark Coatney, Tumblr’s media evangelist, told Josh Sternberg in an interview.

It’s a difficult sell, as not much direct traffic is sent to publishers directly from Tumblr. But Newsweek senior writer Jessica Bennett told Sternberg that it’s a way “to connect with an audience outside the usual network of Newsweek/Daily Beast reader.” Read more