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Posts Tagged ‘journalism books’

New Book Offers Tips On Starting A Magazine In the Digital Age

magdigitalageSo you think you wanna launch a magazine? Then maybe Mary Hogarth’s new book “How To Launch A Magazine In This Digital Age” will be your new Bible.

Hogarth, an author, lecturer within the features journalism program at Southampton Solent University in England, veteran writer at UK mags and and blogger at magazineexpert.org, wrote the book specifically for magazine entrepreneurs based on her years of experience.

What’s the book all about? The table of contents follows:

1. A gap in the market
2. Developing your magazine
3. Target audiences
4. Publishing strategies: print, digital & online
5. A sustainable business model
6. Branding and editorial concepts
7. Distribution strategies
8. Your team
9. Advertising & other revenue streams
10. Production: Print, digital & online
11. A successful launch

The experienced journalist and educator told PBS MediaShift the main challenges of launching a magazine in today’s digital landscape is distribution, diversifying revenues and determining how you will offer unique value to your market’s readers.

Finally, her biggest piece of advice for those who want to start their own mag?

“Know your audience. Without that, the magazine won’t work. You must know your audience. It’s the most basic starting point for any idea,” she said.

Hogarth’s book is available on paperback and for PDF download. Click here for more information on getting a copy.

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

3 Journalism-y Things You Should Add to Your Reading List

s&sFacts of life: writers can’t be great unless they constantly write (practice makes perfect), and writers won’t be inspired to write unless they read. We should be reading everything: historical biographies, crappy fiction, beautiful prose, intricately-woven nonfiction narratives — and don’t forget, we should be reading the work of people who are smarter than us when it comes to digital innovation and journalism.

Here are just a few newer pieces of literary work I’ve been (and will be) digging into and would recommend for writers and reporters:

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