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Posts Tagged ‘Matthew Keys’

4 Questions With Matthew Keys, Deputy Social Media Editor at Reuters

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry.

So, what is it like to be a social media or community editor? What are the job responsibilities and how does one end up landing such a gig? The goal of “Four Questions With …” is to answer some of these questions and to give insight into what is a new and constantly evolving field.

This month, we talked to Matthew Keys, the deputy social media editor at Reuters. If there’s breaking news happening, you can bet Keys has already sent out a tweet about it or is posting about it on his Tumblr. In fact, you probably know him better as@ProducerMatthew.

Keys’ coverage and news aggregation of the 2011 earthquake and tsunami in Japan, which he did while unemployed, nabbed him a nomination for an Online News Association award for breaking news excellence. (We also profiled Keys back in March 2011.)

Keys joined the Reuters team, led by Anthony De Rosa, as its deputy social media editor in January. Previously, he worked at various California-based news organizations as an online news producer and interactive and mobile director. At Reuters, Keys is mainly responsible with publishing to the news organization’s different social platforms and coaching the staff on best social practices.

Here are his thoughts on the social media, journalism, and what news outlets need to do in order to be leaders in the social field. Read more

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My (Not So Sweeping) Online Journalism Prediction For 2012

People who write for blogs like this one love to make sweeping predictions about what the following year will bring for journalism. In retrospect a lot of them are silly and turn out to be unfounded. Remember how 2011 was supposed to be the year of hyperlocal? Well, read this and this.

So I’m going to make a prediction for 2012, but it’s not going to be a sweeping one. It’s going to be—what I feel—is an accurate one.

In 2012, social media-based reporting will continue to reach new heights. Read more

‘Producer Matthew’ Closes His Blog

Aggregation journalist “Producer” Matthew Keys (@ProducerMatthew), who we first told you about in March, has stopped providing real-time news aggregations on his Tumblr blog, producermatthew.com.

Matthew Keys

Back in March, Keys was an unemployed journalist. He would aggregate important developments — especially pertaining to the Arab Spring — using Twitter, Facebook and Tumblr. His efforts made him a finalist for an Online Journalism Award.

But two months after we published that interview, Keys was hired by KGO-TV, the ABC owned and operated station in the San Francisco Bay Area. Read more

Meet ‘Producer Matthew’ Keys: Aggregation Journalist

Uprising in Egypt. Earthquake and tsunami in Japan. Missile strikes in Libya.

Major news has broken in every corner of the world during the past few weeks. In that time, Matthew Keys has proven himself to be a must follow for the latest from these hot spots.

Keys, 24, is a new style aggregation journalist. From his home in Sacramento, Calif., Keys even altered his sleep schedule so he can be awake to bring the latest developments from Japan.

“What my audience is looking for is somebody who, in a time of crisis, or in a time of breaking news, will just get to the facts,” he said.

Better known as Producer Matthew, Keys worked until October as a Web producer at KTXL, Sacramento’s Fox affiliate and is now unemployed. He considers himself an early adopter to social media, joining Twitter in February 2007. The service arguably began getting mainstream attention during that March’s South by Southwest Interactive Conference.

Keys still considers himself a journalist. Why? Everything he tweets or retweets he ensures comes from a credible source, or it is something he could verify.

“About 90 percent of the information I put out comes from a media source that I can verify with them,” he said.

Keys relies on reporting from global wire services like Reuters and Agence France-Presse, as well as local news services. For information from Japan, Keys has aggregated information from NHK and TBS.

“This is information that I’m putting out for my audience but it’s really coming from a third party,” he said.

While Keys agrees that Twitter is an excellent way to get news, he dismisses the notion that it will become a police scanner.

“Most people can listen to a police scanner and know that about 100 percent of the information that they’re getting from the scanner is going to be accurate, because it’s coming from law enforcement sources,” he said. “If you’re following someone in law enforcement on Twitter, absolutely. But you could also be following an account — like the Steve Jobs account — and if you’re new to Twitter, you’re not gonna know that Steve Jobs doesn’t have a Twitter account.”

“I don’t think it’s ever going to be the main source of news,” he said.

Keys also maintains an active Tumblr presence.

“The use that I have for Tumblr is for photos — a lot of people on Tumblr like photos,” he said. “They’re very visual. They don’t necessarily like to read a lot. They like video. They like audio. It’s very multimedia rich.”

Keys says being a citizen journalist has helped his reputation more than working at KTXL.

“I’ve made friends at ABC, at CNN, CBS, and a lot of the stuff I put out on Twitter … they’re now wanting to use that stuff,” he said. “That never happened when I worked at Fox.”

Follow “Producer Matthew” Keys on Twitter at @ProducerMatthew and on Tumblr at http://producermatthew.com.