A big push in journalism right now? Mobile. An important piece of information for knowing how to make a good journalism strategy for mobile? How people actually use mobile.
There are many types of “mobile” out there, of course (mobile phones, yes, but also an increasing amount of tablets and the like). But the Pew Internet and American Life project just compiled much of its research on cell phone usage and demographic statistics into one handy location. And because the cell phone is still the major mobile device, I thought it might prove helpful to highlight some significant stats as they relate to journalism strategy.
Many of these stats may at first seem most helpful to those dabbling in the business of journalism, but knowing them could also benefit to the savvy journalist. Some stats may be promising for your strategy; some may be a reality check. In any case, “knowing your audience” (and source) is always important, as we have blogged about heavily as of late.
The connected world is not quite flat. It’s worthwhile to have a baseline of probability for content success or finding the right social voices in a pinch.