GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘native advertising’

Can Netflix-Style Personalization Help Your News Org’s Homepage?

Dynamic_Yield_LogoThis week, Dynamic Yield announced a new personalization feature to it’s “automated real-time customization engine.” It’s a mouthful, but it could mean new things for your homepage.

Using automated A/B testing, the software helps your website offer a super personalized experience for a user based on their habits and clicks on past visits. CEO and co-founder Liad Agmon says that it helps editors solve the problem of deciding what they want users to see (like Vox’s vegetables) and what users usually click on.

Homepages shouldn’t be generic, because the user that comes to a site via a shared link on Facebook is very different from the one who arrives at the homepage through the url, he notes. Why shouldn’t you cater to them? If you know that one user reads long features, but another is just watching your video content, you can also adjust paywalls to be more fair and more attractive to users.

Read more

Mediabistro Course

Nonfiction Book Proposal

Nonfiction Book ProposalStarting September 4,work with a literary agent to complete a full proposal that wins an agent and a contract! Ryan Harbage from The Fischer-Harbage Agency, Inc. will teach you how to convey your idea in a winning book proposal format, write your proposal letter, understand the nuts and bolts of the nonfiction book industry, and more. Register now! 

Friday Link Roundup: Native Advertising and a ‘Cool’ Button

coolbuttonIt’s been a busy week for breaking and on-going news, so why not try to relax this weekend with a little journalist-focused navel gazing?

1) First of all, if you aren’t already hooked on Last Week Tonight, you should get hooked. Not only is it funny, but he rants often about things we care about, most notably net neutrality. This week, it was native advertising. I agree with him — but Digiday says he’s gotten it wrong. I call that “repurposed bovine waste.”

Read more

Would You Let ‘Tablet Experts’ Handle Your Mobile Redesign?

logoIf PadSquad, a New York City based mobile advertising startup, has anything to say about it, 2014 will be all about tablets and native advertising for independent media companies. Dan Meehan, founder and CEO, explains that his company “sits between online publishers and advertisers.”

While large publishers like the New York Times, who’s redesign was actually more desktop-y than expected, have their own developers and sales teams to optimize the mobile experience for both users and advertisers, Meehan says that his company’s focus is on “the next tier of publishers, who have a large audience, and quality content, but rely on third parties to sell their inventory. We focus on categories — men’s lifestyle, sports, entertainment and are looking to power that long tail of independent media companies.” Currently, this means sites like GoldenGlobes.com, TheDailyBanter.com, and GadgetReview.com.

PadSquad provides its services free to publishers — they migrate the desktop content to responsive mobile sites. They make their money from the advertisers, Meehan says. “We handle everything on the backend and we work with national brand advertisers and facilitate campaigns across all the pubs that we power and then we share that revenue with the publishers.” Read more

Ready For An Upgraded New York Times (and Native Ads)?

nytThe New York Times‘ long-awaited redesign will grace our computers next week, complete with updated typography and responsive design.

Wednesday, Jan. 8 will also mark a shift in The Grey Lady’s advertising model, as the new and improved design allows for the Times to display sponsored editorial content, or “native ads.”

NYT Publisher Arthur Sulzberger Jr. told staffers in a Dec. 19 memo that the move to paid editorial was mandatory for the paper to sustain itself digitally and noted that designers and NYT editors were working to ensure no confusion between sponsored content and reported news. Announced to start appearing this month, Sulzberger said advertorial will feature a “distinctive color bar, the words “Paid Post,” the relevant company logo, a different typeface and other design cues to let readers know exactly what they are looking at.”

Read more

How Will Journos Remember 2013?

hourglass1This year will be remembered for many things in the media world other than twerking. It was the year of the listicle. The year of the internet hoax making headlines. And, in my mind, the year that we came to terms with native advertising.

Last year, when I started writing for this blog, one of my first posts covered the Atlantic’s Scientology advertising debacle. Time moves so fast, we could almost call it the classic native advertising misstep.

As the year comes to a close, Sharethrough, a leading native content distribution firm, released a report that shows that most native campaigns don’t really go viral. And isn’t that supposed to be the point?

Of course, this doesn’t have to mean anything.  Along with coming to terms about how publishers can many money on the web, another standout feature of the media industry this year is a little rationalism. In the efforts to stay up on the Twitter rat race, I find fellow journos and media thinkers to be a little calmer than they were last year. Maybe that’s because we all fell for viral hoaxes, or are eating our words about Buzzfeed. If anything, here’s to learning from our 2013 mistakes in 2014.

What’s your favorite 2013 highlight? Tweet us @10000Words or share in the comments!

H/t AdWeek.com

NEXT PAGE >>