If you publish content and no one shares it, does it even matter anymore? Not really. Shareaholic is a “content amplification platform” built around that idea. Launched in 2009, they’ve recently launched some new features for publishers and advertisers. Marketing manager Danny Wong filled me on some of the details.
Our revenue generating tools come in three forms at the moment: Promoted Content, Affiliate Links, and Post-Share Ads.These are all simple and easy ways to drive revenue which, fortunately, do not substitute other ad offerings. Instead, they supplement existing monetization opportunities. For example, anyone can insert Promoted Content while still running display ads. Our affiliate links don’t override existing affiliate set-ups. Instead, we append affiliate tracking codes to URLs that aren’t currently being monetized. Post-share ads are a neat opportunity to drive revenue from your most engaged readers because they’ve completed the action of sharing your article. This is especially engaging for readers that may already be blind to banner ads. Our revenue tools round out the logical Shareaholic experience for users. Originally, our tools aimed to help amplify and market your content (with Social Buttons that encouraged users to share your content, with Related Posts which surface relevant content recommendations to keep readers on-site longer, and with Analytics which allow publishers to gain valuable insights about their audience to, then, produce content that’ll consistently outperform.)
Who’s writing the native ads?
Advertisers. We provide specs around character limitations and image quality but, ultimately, they drive the creative. That said, we do provide guidance around best practices to ensure readers will actually appreciate the ad, publishers will feel it’s inline with their site’s brand, and advertisers get the ROI they deserve from the campaign. We also make it a point to reject campaigns that do not meet our quality standards to ensure the reader and publisher experiences are not compromised.
Many major publishers have become their own creative agencies. Are there outlets that are better served than others with your product?
For the longest time, we’ve catered to the well underserved market of independent publishers. These outlets benefit the most from our tools because they may not have massive marketing or sales teams. In fact, some publishers have built their business to suit their personal lifestyles, and they may not be experts in sourcing advertising deals or in promoting their content. Nonetheless, they have super strong and loyal readerships that brands would die to get in front of. Then there’s Shareaholic, a platform that bridges these formerly distant parties. This helps advertisers reach targeted audiences at scale (vs piecemeal) and publishers that want to monetize their content without the headache of account management, sales, etc. Read more