National Public Radio’s “Tell Me More” radio program will be cut Aug. 1 due to budget constraints, and 28 positions will be eliminated in the process, according to the New York Times‘ Elizabeth Jensen. The show, focused on issues most relevant to minority listeners, has been on the air for seven years, and NPR was forced to cut it in overcoming a $6 million budget shortage.
It’s always sad to highlight layoffs in our industry — trust me, I do not enjoy it and acknowledge that it could easily be me (eight of the 28 positions aren’t currently filled, if that’s any consolation to the bad news at all). But we shouldn’t let a news organization’s failure come and go without taking the time to learn from its mistakes. Based on what I know about “Tell Me More” and how NPR is handling the aftermath of the program’s cut, here are a few lessons I feel can be learned from “Tell Me More”‘s plight:
1. Know your audience. Read more