GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘Podcasts’

The (Digital) Radio Star Lives: PRX Launches Podcast Network for Story-Driven Journalism

radiotopia finalThis week, PRX announced the launch of Radiotopia, a podast network for story-driven journalism, backed in part by a $200,000 grant from the Knight Foundation. Jake Shapiro, CEO of PRX, likens Radiotopia to an independent music label:

The analogy works in two ways. We’re trying to create a collective around a particular sound and approach in style so these artists, essentially, share an affinity for story driven, high quality audio inspired by public radio but designed for digital listening. And then role that the label ends up playing is one of marketing, distribution, promotion, sponsorship… and experiment with editorial collaboration, crowdfunding and so forth.

PRX has built mobile apps for podcasts such as This American Life,  The Moth, among many others, and plans on using Radiotopia to continue to learn and implement some ideas gained from their experience. Says Shapiro:

We are very interested in creating a feedback loop that gains from those insights and data and help improve not only PRX’s own tools for distribution and tactics but also becomes information that producers can start to use about better serving their audience. Radio for decades has honed ways of producing a broadcast, but in the world of producing for mobile listeners, we are still in very early days.

It may be early days, but story-driven journalism is certainly having a moment on the radio and in podcast form. And, unlike in print or on television, it’s somehow easier to make investigative journalism entertaining for broader audiences. Shapiro says exploring that space is inherent in PRX’s mission:

There’s a spot between making sure that we’re doing informative, mission driven journalism but still aiming for a broad audience with something thats extremely engaging and high quality and entertaining and well produced…it’s about finding that spot.  Read more

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!

The Magazine Turns to Kickstarter to Fund A Collection of Stories


We’ve already discussed how the media is increasingly turning to crowdfunding as a source of financing.  The Magazine, an all-digital pub focused on non-fiction reporting and essays (about a variety of geeky topics), is the latest outlet to hop on the crowdfunding bandwagon.

The editors decided to start a Kickstarter campaign to raise money for a print and eBook featuring a selection of writing from their first year. As of this writing, the campaign has earned $31,015 and they have nine days to go to reach their goal of $48,000.

10,000 Words spoke with executive editor Glenn Fleishman (via email) about his reasons for using Kickstarter: ”We had a lot of options at our disposal, including soliciting pre-orders directly over whatever period of time we chose until we reached a set amount,” Fleishman said. “Without a call to action, however, it’s hard to get people to pull the trigger unless you’re very popular and have something timely as well as compelling. We felt that crowdfunding would let us show our cards: We need to raise this much to pay everyone involved and produce a good-looking book.” Read more

Lead With Your Personality For Podcasting Success

If you’ve been tasked with making a podcast for your news organization, you know how daunting the experience can be. From picking the right equipment to interviewing guests, every little piece can be the difference between thousands of subscribers or none at all.

But one of the easiest ways to get people tuning in is to let your personality shine and express an opinion.

“The Internet is a medium that rewards people who provoke a little bit,” said Matt Binder, producer of “The Majority Report with Sam Seder.” ”There’s several ways to get at the truth. One is to just give information in a slightly dry and informative, just-the-facts way. Another is to have people debating a topic, and I think that is always much more dynamic.”

For eight more ways to grab listeners’ ears, read How to Make a Podcast People Want to Subscribe To.