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Posts Tagged ‘PR’

Should We Be Nicer to PR People?

newsweek_premailsThis week, Newsweek published the diary of a journalist who read and replied to every PR email that came through his inbox for a week.  I clicked on that headline like the sucker I am, though I am usually against* “I Did X For A Week” pieces that seem to be coming more and more popular. From talking to strangers to doing your kids homework, they usually scroll a few digital pages (click! click!), are formatted journal-style to make them easy to read, and often include just the right amount of snark and existential anxiety that make them easy to finish, comment on, and share. They’re digital publishing stunts.

But, anyway, could you imagine replying to every PR email you received?

I’m just a lowly blogger. I don’t know that it would actually set me two or three hours behind each day to answer all the emails and invites I get. Maybe half of an hour. But I still get a lot of them, and usually ones that make no sense to me. Why is it that so many PR emails are so wrong?

Assumption 1) Because PR is actually a skill that too many people think they have. And too many startups or party planners or grad students with a cool Kickstarter idea are just hijacking friends or broke college grads to do it. Sometimes even when a pitch is just remotely related to something I write about, if it’s well done, I’ll consider it for a minute. Good PR is sort of like porn, hard to define, but you know it when you see it.

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Get a Literary Agent

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Source Sleuth Looks to Connect Journalists, Bloggers with Quality Sources

source sleuthGood story sources aren’t always easy to come by, as most journalists can attest. And, the stress of deadline pressure can make finding those sources an even more daunting task.

But, while there are several free services out there to help, there are few that take the time to vet those same sources.

Enter Chicago-based Source Sleuth, a free service that seeks to connect journalists, bloggers and other writers with “quality sources.” Read more

Journalism, Social Media and PR: An Interview with Romey Louangvilay

Romey Louangvilay, senior account executive for digital and social media, Euro RSCG Worldwide PRThe context of social media in journalism today cannot be ignored. Several mainstream media organizations such as The Guardian, Slate, and The New York Times have realized this, and are using social media to tap into their audiences and deliver breaking news while maintaining an active and engaged audience. This has started to happen across the media spectrum, particularly in public relations.

Recently, I had the chance to talk with Romey Louangvilay, senior account executive for digital and social media at Euro RSCG Worldwide PR. Romey’s work with high profile brands involves an interesting mix of traditional journalism, public relations, and social media. In this interview, Romey explains how technology and social media play a pivotal role in the accessibility of news and information to the general public.

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