The context of social media in journalism today cannot be ignored. Several mainstream media organizations such as The Guardian, Slate, and The New York Times have realized this, and are using social media to tap into their audiences and deliver breaking news while maintaining an active and engaged audience. This has started to happen across the media spectrum, particularly in public relations.
Recently, I had the chance to talk with Romey Louangvilay, senior account executive for digital and social media at Euro RSCG Worldwide PR. Romey’s work with high profile brands involves an interesting mix of traditional journalism, public relations, and social media. In this interview, Romey explains how technology and social media play a pivotal role in the accessibility of news and information to the general public.