Everyone has been in contact with lazy journalism — whether its one article looking a bit too full of market-speak or a group of articles using the same descriptive terms — but it’s always been very difficult to suss out whether it’s a coincidence or a purposeful cut-and-paste job. Sunlight Foundation, a non-profit focusing on governmental transparency, has decided to tackle the problem head-on with its new website, Churnalism.
If you think a particular article looks, well, suspicious, simply paste the link’s URL or the text directly into Churnalism’s free scanner (or add on a free browser extension) and the tool will match phrases to press releases within its database. The tool scans through many popular PR hubs, including PR Newswire and MarketWire, and it has also revealed it can grab text from Wikipedia and the US government’s websites. You can compare the article side-by-side and see what was lifted from source material — and whether it’s taken out of context.
Check out the video on Churnalism below. Read more