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Posts Tagged ‘public relations’

Is Journalism’s Loss, PR’s Gain?

It’s no secret that journalism jobs have been in decline for several years now, due to the combined effects of shrinking ad budgets, fading print publications and the advent of digital news.

25 on deadlineA recent Yahoo! Education story went one step further by naming reporter or correspondent jobs as “nearly extinct,” while PR specialist jobs continue to grow across nearly all industries.

Sadly, government statistics bear this out. The Bureau of Labor Statistics (BLS) reports that journalism jobs have dropped by 25 percent since 2000. And, from 2010 to 2020, the BLS expects reporter or correspondent jobs to drop by yet another six percent. By contrast, in the last decade PR jobs have jumped by nearly 63 percent, and are expected to rise another 21 percent in the coming 10 years. Read more

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CIR Reaches Out To New Audiences With ‘Redaction’ Campaign

CIR_LogoThe Center for Investigative Reporting has launched a re-branding campaign with advertising agency Goodby Silverstein & Partners.

The campaign includes a new logo, along with recent projects like ‘Reveal’,  a one-hour investigative show for public radio, a video game called Hairnet Hero, made to teach children and their families about healthy eating, and celebrated an Emmy win for their graphic novel video ‘Jennifer’s Room,’ for new approaches to journalism.

Not that what CIR does is anything new. They’ve been producing quality, investigative journalism for 36 years, and many outlets, such as CNN and other large organizations, use their research and stories on a regular basis. The problem was that the CIR didn’t feel like they were connecting with the public directly. And so, the campaign.

The pro-bono creative from GSP focuses on the idea of redaction, which is sort of what investigative journalism is all about; filling in the blanks.

Executive chairman, Phil Bronstein, told me over the phone that, “[the idea of] redaction  is something that resonates with people — you don’t have to explain redaction to people. People understand it, especially with things like Snowden and the NSA recently. These are things that are of interest to people, its not just us saying ‘you need to know.’ In the past few decades, there’s been this focus on telling people what to pay attention to, we want to make it easier for people to consume this stuff and understand it.” Read more

Journalism, Social Media and PR: An Interview with Romey Louangvilay

Romey Louangvilay, senior account executive for digital and social media, Euro RSCG Worldwide PRThe context of social media in journalism today cannot be ignored. Several mainstream media organizations such as The Guardian, Slate, and The New York Times have realized this, and are using social media to tap into their audiences and deliver breaking news while maintaining an active and engaged audience. This has started to happen across the media spectrum, particularly in public relations.

Recently, I had the chance to talk with Romey Louangvilay, senior account executive for digital and social media at Euro RSCG Worldwide PR. Romey’s work with high profile brands involves an interesting mix of traditional journalism, public relations, and social media. In this interview, Romey explains how technology and social media play a pivotal role in the accessibility of news and information to the general public.

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