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Posts Tagged ‘responsive design’

Would You Let ‘Tablet Experts’ Handle Your Mobile Redesign?

logoIf PadSquad, a New York City based mobile advertising startup, has anything to say about it, 2014 will be all about tablets and native advertising for independent media companies. Dan Meehan, founder and CEO, explains that his company “sits between online publishers and advertisers.”

While large publishers like the New York Times, who’s redesign was actually more desktop-y than expected, have their own developers and sales teams to optimize the mobile experience for both users and advertisers, Meehan says that his company’s focus is on “the next tier of publishers, who have a large audience, and quality content, but rely on third parties to sell their inventory. We focus on categories — men’s lifestyle, sports, entertainment and are looking to power that long tail of independent media companies.” Currently, this means sites like GoldenGlobes.com, TheDailyBanter.com, and GadgetReview.com.

PadSquad provides its services free to publishers — they migrate the desktop content to responsive mobile sites. They make their money from the advertisers, Meehan says. “We handle everything on the backend and we work with national brand advertisers and facilitate campaigns across all the pubs that we power and then we share that revenue with the publishers.” Read more

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Ready For An Upgraded New York Times (and Native Ads)?

nytThe New York Times‘ long-awaited redesign will grace our computers next week, complete with updated typography and responsive design.

Wednesday, Jan. 8 will also mark a shift in The Grey Lady’s advertising model, as the new and improved design allows for the Times to display sponsored editorial content, or “native ads.”

NYT Publisher Arthur Sulzberger Jr. told staffers in a Dec. 19 memo that the move to paid editorial was mandatory for the paper to sustain itself digitally and noted that designers and NYT editors were working to ensure no confusion between sponsored content and reported news. Announced to start appearing this month, Sulzberger said advertorial will feature a “distinctive color bar, the words “Paid Post,” the relevant company logo, a different typeface and other design cues to let readers know exactly what they are looking at.”

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Five Points Of Inspiration From Engadget’s Responsive Redesign

We all hailed The Boston Globe when it launched its responsive site last year, and Engadet — one of the oldest and largest technology blogs – recently launched a similar redesign. Here are a few points where newspapers and other media can draw inspiration as they move increasingly to responsively designed websites.

1. Display section header as you scroll

This is something I haven’t seen in this style before. For the more extensive, long form articles on Engadget that are broken up by section headers, the title of the header remains at the top of the window as you scroll through. This visual indicator helps those of us with short attention spans to keep track of where we are in a story and remember the the theme for that section. It also helps us feel like we’re being productive — recognition that we’re making progress as we read.

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A Trend to Watch: ‘Reader-Aware’ and ‘Responsive Content’

Right now we’re focused on responsive design. Perhaps after that comes responsive content.

If you’re a reader of Nieman Reports, you’ll remember the cover story from early this fall, “Breaking News: Mastering the Art of Disruptive Innovation in Journalism.” Nieman Fellow David Skok along with James Allworth co-wrote the piece with Clay Christensen, one of Harvard’s brilliant and popular business faculty.

One of Christensen’s main areas of academic focus is the concept of disruptive innovation and competition in business; this widely-shared article applied Christensen’s analysis – which has helped revitalize numerous businesses before his years academia – to the news industry, where an understood problem is figuring out how to survive and how to thrive.

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10 Web Design Tools For Journalists: CSS3, Responsive Design And Rapid Prototyping

Journalists should go to more conferences that aren’t tailored to journalists. While we’re focusing on getting developer resources in the newsroom and trying to get the support infrastructure to do data and design experiments, there are web designers out there in the world who don’t have to ask these questions and are instead focusing on the right tools to actually get things done. At least that was the takeaway for me this weekend at my first non-journalism-specific conference in ages: the Pacific Northwest Drupal Summit. Hundreds of developers and designers joined for the weekend to talk about the open source platform Drupal and tools to maximize Drupal’s usage. Here’s a list of the top tools I discovered around CSS3, responsive design and rapid prototyping.  Read more