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Posts Tagged ‘SB Nation’

Vox Media’s Jim Bankoff: Longform Journalism Can’t Exist ‘In a Vacuum’

Jim BankoffWe’ve written here on 10,000 Words about the great things Vox Media is doing with longform journalism. In Mediabistro’s latest So What Do You Do interview, the company’s CEO, Jim Bankoff, talked more about his strategy for longform and how publishers can make bonafide, meaty content enjoyable for consumers — and advertisers.

“Looking at longform in a vacuum as a standalone is the wrong thing to do. I would imagine that if you had a media brand that is solely focused on publishing 5,000-word stories with beautiful proprietary photographs and highly-produced videos, it would be a tough thing to make that economically sustainable,” he said. “ We have serious investors and we run a serious business, but we believe the key to growing those margins is making sure that we have quality, engaging products. We can allocate investment across a variety of different endeavors, whether it’s longform, shortform or video. It’s the mix that consumers appreciate.”

Read the full interview in So What Do You Do, Jim Bankoff, CEO of Vox Media?

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Vox Media: The Company That Did Beautiful Longform Storytelling Before ‘Snow Fall’

News organizations across the globe fell in love with the New York Times’ so-called “immersive storytelling” format with the launch of Snow Fall in November 2012, while critics of the project said it wasn’t reproducible or scaleable.  But long before Snow Fall came to fruition, folks at Vox Media — the company that brings us publications like The Verge, SB Nation and Polygon — were already perfecting a system to do similar layouts, reproducibly, with scale, on a deadline.
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