BOSTON — At the Online News Association Saturday morning, Brian Hamman and Tyson Evans of The New York Times and Patrick Stiegman of ESPN hosted a session about how to dominate the “second screen” experience (you can follow the discussion from conference attendees here).
The second screen is literally what it sounds like — the screen readers look at in addition to the TV. This could be an iPad, a laptop or a phone.
According to Stiegman’s stats about Internet consumers, 85 million Americans consume both TV and the web simultaneously. This provides a huge opportunity for news organizations to serve fans in real time, alongside live events.
For an organization like ESPN, “owning the second screen” means getting readers’ eyes online and on the web for the same events. For The New York Times, this means competing with coverage primarily dominated by TV networks to provide additional engagement and information. Read more