2nd most funded in publishing. 1st in journalism. Thanks so much for being a part of it. You rule! twitter.com/romanmars/stat…
— Roman Mars (@romanmars) August 10, 2012
An update to our post last week: the pledges kept coming, and the most funded journalism project in Kickstarter’s history is now a small-staffed podcast about design.
If you didn’t read it, public radio’s Roman Mars started a crowdfunding campaign this summer with a goal of $42,000 to help fund extra help for its third season of 99% Invisible, his side project focusing on the “invisible” activity that shapes our lives. (It was a necessary gamble– most of the money was slotted to hire former intern Sam Greenspan and make production more manageable.) In the end the radio show distributed by Public Radio Exchange more than hit its goal, and more than doubled its goal, too—the project funded its goal 405 percent.
A total of 5,661 backers crowdfunded it to a whopping $170,477.