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Posts Tagged ‘social media’

The Twitter Feature to End All Twitter Corrections Mishaps for Newsrooms

twitterIf there is one thing I do over here, it’s complain about how news outlets correct themselves, rant about the ethics of reporting news on Twitter, and wonder about best practices on social media. Now, Twitter has added a feature where you can embed a tweet within a tweet, and my head has exploded.

This changes everything about the do’s and don’ts of reporting breaking news and correcting yourself on social media. It still has to be done manually and only from the desktop version of Twitter or the official iOS and Android apps. But it’s easy: you copy the entire url of the tweet you want to embed, add a little comment, and voila: the original tweet is there. Read more

Which Tweet Wins? See If You Can You Out-Predict A Computer

If you work in social media, or any online media site really, for very long, you learn that it’s hard to predict which post or piece of content will go viral. That doesn’t stop people from trying.

The latest attempt? The New York Times has the details on a collaboration by three computer scientists who developed an algorithm that, with relative accuracy, can tell you which of two tweets to the same content by the same user will more likely be reshared. This is how those developers explain their project:

… [W]e take advantage of the surprising fact that there are many pairs of tweets containing the same url and written by the same user but employing different wording. Given such pairs, we ask: which version attracts more retweets? This turns out to be a more difficult task than predicting popular topics. Still, humans can answer this question better than chance (but far from perfectly), and the computational methods we develop can do better than an average human …

How is that possible? A huge body of data to pull from. In A/B tests, it predicts which tweet will be more popular correctly 67 percent of the time, compared to the 61 percent of tweets more likely to be retweeted that humans guess correctly, according to the NYT. Before you get too depressed, read the full article to see why your computer won’t be replacing you or your social community manager anytime soon.

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Then just for fun: The NYT’s The Upshot takes this idea one step farther and put together this fascinating 25 question gut check to see if YOU can beat their algorithm and predict with more success whether one tweet will go viral or one tweet will go silent.

It’s harder than it sounds! I got 15 vs. the computer’s 19. So what do you get?

Why Are Only 60% of Journalists on Twitter?

ajr.jpgCan we talk about something? It looks like 2008 is calling and they want their newsrooms back. The American Journalism Review posted a piece this week with the headline “Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory.”

Everyone take a deep breath. It’s not totally ridiculous: The piece, written by Mary Ann Fischer, discusses the various ways newsrooms get editors and reporters on social media, how it’s hard to call it “mandatory,” and how social media guidelines should be “living breathing documents.”

All true.

Also, Dean Baquet hasn’t tweeted yet. But that’s not the worst of it. Fischer writes:

 Nearly 60 percent of journalists were on Twitter in 2013, according to a survey done by Oriella PR Network. San Francisco Chronicle managing editor Audrey Cooper said the lack of social media activity is more pronounced among print journalists. “If you look at your average newspaper editor, they don’t have thousands of followers like the editors of BuzzFeed,” she said. “As a group we tend to have not embraced digital media as much. That’s not good or bad, but it does raise the question of how do you perform in that space if you’re not a user of digital media.”

I just don’t know what to say aside from, hey, print people: It’s time to quit the boycott.

Read more

Muck Rack Adds Feature to Track Social Shares

muck-rack-bannerAre you a certified Muck Rack journalist? If you aren’t, you should be. It’s like a portfolio site, news feed, and job board all in one (and the daily newsletter isn’t too shabby either). No, I’m not on their payroll, but they run the one Twitter chat I can stand, and just came out with a new feature for journos to track their success on social media. It’s not exactly Chartbeat, but as a verified journo or Muck Rack Pro user, you can create PDF reports about your social shares.

I know — PDF reports? But it does acknowledge a real truth for journos in smaller markets where publishers still talk about the legacy of print and are frustrated by the transient nature of all things digital. (Oh, wait. That happens in New York, too.)

Sometimes it’s nice to have it on paper. You can bring it to a job interview for reference, slap it down on your editor’s desk when she questions your ability, or just hang it up on the newsroom refrigerator to taunt your coworkers. There are a lot of uses for PDFs.

There are even more uses to have a Muck Rack account though. It’s a nice little hub on the interwebs, so take some time this weekend to play around with it. You don’t have to generate PDFs all day to make it worthwhile.

Your Twitter Chat Is Stressing Me Out

twitter logoTwitter is stressing me out. It all culminated this weekend when I wanted to waste some time on an Amtrak train, but couldn’t focus. The journo chatter was too loud. Jacob Harris seemed to understand me:

But while he seemed ambivalent about the noise, it was making me properly anxious. Not only is the conference streaming in my feed, but then you’re having inter-conference #chats, too. Of course, this could be a personal problem. I’ll disclose that because of some family matters, I’ve had to take a step back from being plugged in 24 hours a day. Since I’m not forced to post, write, or respond to news like I normally do, maybe the noisiness is more obvious to me. I can’t use it right now, therefore it is meaningless. That might be too easy of an out.

The thing is, we journalists talk too much. I like following Twitter chats — #mucked up or #wjchat — until I actually follow them. At some point in refreshing my feed and discerning what you’re trying to say about advertising and wearables in your MT of a RT of an A1 to Q2 I give up and go see what @unfoRETTAble is watching. Read more

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