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Posts Tagged ‘sports’

Details.com is on the Hunt for Writers With a Stylish Sensibility

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Details.com isn’t just an extension of Details the print magazine, it’s solidly its own entirely. Admittedly, the site does share the mag’s editorial mission and its commitment to sophisticated style.

The men’s site, which is on the lookout for new freelancers, is unabashedly about the luxe life and focuses on topics such as fashion, grooming, health, fitness, celebrities, entertainment and more. The few topics that are off-limits to writers and editors may surprise you:

…There are a couple of subjects that are not covered on Details.com at all — namely, sports and politics. And scantily clad women. “They can be a great traffic driver for some sites, but we don’t really do that at Details,” [online director James Cury] says. “The idea comes from our editor-in-chief that we have a particular identity and a particular reader who’s coming to us for certain things. He can go to those other sources for those other needs, but we’re going to really try to own luxury lifestyle content.”

To hear about what kind of writing the site is looking for, as well as editors’ contact info, read: How To Pitch: Details.com.

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Pitch Your Multimedia Ideas to SI.com

Sports savvy freelancers who have a knack for multimedia are welcome to pitch their ideas to SI.com, where all sections are open to freelance pitches. Photos, videos and podcasts are all game, and can be pitched separately from the rest of a story.

Executive editor B.J. Schecter advises freelancers to pitch specific angles that “go beyond the action on the field” or explore new or untapped issues. Still, if a writer comes to SI.com with a scoop on a player in a major sport that the site has yet to uncover, Schecter will listen. “Anything that’s a really good story,” he said of the perfect pitch. “If it’s a mainstream thing we haven’t touched on or you have special access. I’m always looking for a good story.”

Get all the details in How To Pitch: SI.com. [Mediabistro AvantGuild subscription required]

ESPN’s ‘Don’t Break News On Twitter’ Mandate Short-Sighted

ESPN has a history of both breaking news and of less than social-media-friendly practices. In 2009, the network took heat for its guidelines that at the time banned talent from sports related commentary on social networks.

Obviously, a lot can change in two years and as the medium developed, so did ESPN and other sports reporters social media savvy. Today, those reporters are looked to precisely for their news and commentary on social networks.

Well, maybe not so much has changed. Last week, an updated set of social networking guidelines started circulating. And while some of the points are to-be-expected and valid:

Think before your tweet. … If you wouldn’t say it on the air or write it in a column, don’t post it on any social network.

Others seem to be keeping staff on too tight of a leash, and at least one item in the policy comes across incredibly short-sighted to anyone who produces news or follows those producers on social media.

Do not break news on Twitter. We want to serve fans in the social sphere, but the first priority is to ESPN news and information efforts. Public news (i.e. announced in news conferences) can be distributed with- out vetting. However, sourced or proprietary news must be vetted by the TV or Digital news desks. Once reported on an ESPN platform, that news can (and should) be distributed on Twitter and other social sites.

I had to check the calendar to make sure this document was really date stamped August 2011.
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