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Posts Tagged ‘Sree Sreenivasan’

How Every Journalist Can Get More Retweets

For better or for worse, Twitter has become an essential tool of journalists and news outlets alike. Not only can it help in discovering or reporting stories, it’s also valuable in connecting with your audience and gaining eyeballs, which is why retweets are so important. In the latest Mediabistro feature, digital media pros give advice to journos and news orgs on how to ensure that your tweets don’t fall into the Internet abyss. For example, a common rookie mistake is:

3. You don’t have the right followers

When it comes to Twitter, it’s not just the quantity of your followers that counts but also the quality of your followers. “The more influential followers you have, the more likely you are to get to retweets,” said Sree Sreenivasan, Columbia University’s chief digital officer and a digital media professor at its journalism school.

Your followers’ followers can actually have a profound impact on the distance your tweets can go. “Think about the folks that are following you and who are following them,” Sreenivasan said.

Get four more tips in The Real Reason You’re Not Getting Retweeted.

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

SoundCloud Comes to Pinterest

SoundCloud, a site that lets you easily record and share audio clips, is taking its game to the next level.

On Wednesday, the site announced on its blog and Tumblr that users can now “pin”, or embed, sound clips in Pinterest. This comes on the heels of the news that SoundCloud clips will be integrated into expanded tweets. That specific feature is still rolling out, however, and is not available to all users yet.

A screenshot of what a pinned SoundCloud clip looks like in Pinterest.

What is available immediately is the ability to pin SoundCloud audio tracks to Pinterest boards. Read more

How Journalists Can Use Storify To Cover Any Type Of Meeting

Storify is one of the best tools out there to curate content. It has been used to cover everything from the Occupy movements to breaking news on the shooting at Virginia Tech to Alec Baldwin‘s dismissal from an American Airlines flight. In fact, Poynter recently had an article on the five types of stories that make good Storifys. But Storify has been underutilized when it comes to covering more mundane events, such as a school committee meeting.

Leave it to social media wonderman Sree Sreenivasan to solve the problem. On Dec. 1, Sreenivasan, Columbia Journalism School’s dean of student affairs, held an advanced social media workshop in New York City and then created a Storify of the event. While “Social Media One-Night Stand Dec 2011#cjsm” only covers the last two hours of the workshop, the Storify is a great example of how to use the tool to cover something that might not immediately lend itself to the platform.

“As a journalist, I like Storify’s ability to put together a story in a clear, logical manner and the flexibility for the user to decide whether to choose a chrono[logical] or topic/theme/section approach,” Sreenivasan said via email.

Here are some tips from Sreenivasan on how to use Storify to cover a meeting, workshop or similar event. (The whole Storify is embedded at the bottom of the post.) Read more

Create a Business Plan for Your Media Startup


You already have the skills. You blog, market your stories, and can manage a team of editors and writers. Why do all that for someone else when you could gain more fulfillment (and, hopefully, money) as an entrepreneur?

Learn how to get started at’s Startup Boot Camp, running July 12 through August 30.

Here are three reasons you should sign up:

Read more