For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era. Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.

Businesses learned a lot of lessons – sometimes the hard way – about how social media and online communities work, from a business and revenue perspective.

But now that we’re heading into 2012, attention is turning away from building a team, and towards putting those teams to work and coming up with a plan that scales, makes sense and ultimately is good for business.

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