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Posts Tagged ‘The Daily Beast’

4 Questions With Brian Ries, Social Media Editor at Newsweek & The Daily Beast

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry.

Photo Credit: Angela Cranford

So, what is it like to be a social media or community editor? What are the job responsibilities and how does one end up landing such a gig? The goal of “Four Questions With …” is to answer some of these questions and to give insight into what is a new and constantly evolving field.

This month, we talked to Brian Ries, the social media editor at Newsweek & The Daily Beast. Unlike some other social media editors, Ries didn’t start out in journalism. He started his current job in August 2010 after working at advertising and marketing companies with a heavy social bent. He began writing for Newsweek The Daily Beast while it was one of his clients. (It merged with Newsweek later.)

Ries further caught the editors’ attention when, in July 2010, he reported a Facebook post by Sarah Palin on the Ground Zero mosque as hate speech. His resulting Tumblr post went viral and Facebook even took down Palin’s post. He ended up writing an article about it for the site.

Here are his thoughts on what skills a social media editor needs and how you can make your mark in a newsroom with an already established social media strategy. Read more

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now! 

5 News Organizations To Follow On Pinterest

It came seemingly out of nowhere. Pinterest, a social network where users can create virtual pinboards, quietly transformed throughout 2011 from a niche interest site to a top 10 social network, all while still functioning under an “invite only” model. With solid growth like that, it’s hard not to take notice. The site is more easily geared towards retailers, but journalists and news organizations are beginning to experiment with ways they can tap into the Pinterest market. Here are five of the news organizations you should be following on Pinterest.

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Ebony’s Bold, Vibrant Website Redesign

Ebony logo

If I could think of one word to describe the changes with Ebony in the last few years, it would be evolutionary.

In 2009, the magazine’s parent company Johnson Publishing Company (JPC) was rumored to be on the verge of financial collapse. In 2010, JPC sold their historic Chicago headquarters, named Amy DuBois Barnett as editor-in-chief, launched an iPad app to celebrate their 65th anniversary, and hired former White House Social Secretary Desirée Rogers as CEO of JPC. 2011 marked more big changes for Ebony, including releasing another iPad app, appointing Kierna Mayo as editorial director, digital, and tapping former ESQUIRE art director Darhil Crooks to completely revamp the print magazine’s design from cover-to-cover. (Crooks is now Creative Director at Ebony.)

Now, Ebony has debuted their new website redesign which complements and strengthens the magazine’s visual theme while bringing the brand into the 21st century.

Ebony Magazine Homepage
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Register Today For Social Media Marketing Boot Camp

Social Media Marketing Boot Camp

Are you struggling with content strategy? Are you figuring out how best to use Twitter for your business goals? Discover how to use social media tools and create effective content strategies to build your fans quickly and increase your business at the Social Media Marketing Boot Camp!

This intensive eight-week online conference and workshop series will feature practical how-to sessions, peer interaction with your fellow campmates, and keynote speeches from some of the top social media innovators like David Meerman Scott (Real-Time Marketing & PR), Justin Smith (Inside Network), Lauren Dugan (AllTwitter), Gretchen Rubin (The Happiness Project), and Jessica Bennett, senior writer and editor at Newsweek and The Daily Beast.

Gretchen Rubin will discuss the multimedia strategy behind her best-selling book The Happiness Project, which to date has over 40,000 “Likes” on Facebook and over half a million YouTube views. Jessica Bennett, who produces video, multimedia, and photo projects with Newsweek and The Daily Beast, will demonstrate the basics of Tumblr, share best practices she’s learned as the overseer of Newsweek‘s Tumblr, and show you how to use the platform to grow and promote your business.

Attendees will receive focused, individual attention from the class leaders in small peer groups, and will walk away from the knowledge to create comprehensive social media marketing strategies across various sites and platforms. The Social Media Marketing Boot Camp runs from September 13 – November 1. Register before August 23 and save $100!

Visit the Social Media Marketing Boot Camp page for information on the program, speakers, and more.