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Posts Tagged ‘Twitter analytics’

Some Findings About Twitter and the News, From Pew Research Center

PJ_13.11.01_twitterNews260A couple of weeks ago we learned how Americans consume news on Facebook, and according to a study released by the Pew Research Center Monday, we now know more about the connection between the news and Twitter — Twitter users are “younger, more mobile and more educated.”

The last study Pew did, along with the John S. and James L. Knight Foundation, indicated that 30 percent of people actually use Facebook partially as a news source. For Twitter, the number is much lower — eight percent of U.S. adults log in for tweets about news. Only 16 percent of American adults use Twitter at all.

Forty percent of Twitter news consumers hold at least a bachelor’s degree (for Facebook, that number is 30 percent), and nearly half of Twitter news-readers are 18-29 years old, according to Pew.

Amy Mitchell and Emily Guskin with the Pew Research Journalism Project also wrote that the research consisted of Twitter conversation analysis. Here’s what that breakdown revealed: “much of what gets posted centers on passing along breaking news; sentiments shift considerably over time; and however passionate, the conversations do not necessarily track with public opinion,” Mitchell and Guskin wrote. The only somewhat surprising fact among those three is how much the opinions of Twitter users can change over the course of a few days. Pew took ten major news events over the last year (Newtown, the Supreme Courts same-sex marriage hearing, presidential election, etc.) and zeroed in on Twitter users’ sentiments; you can read more about how they came to those conclusions here.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Twitter’s Upcoming Web Analytics Tool Will (Hopefully) Cure A Major Headache

Measuring referral traffic is essential for news organizations, or any website owner for that matter. However, there’s always been a major limitation to doing that. Measuring referrals from one of the most popular social networks, Twitter, has proven itself to be a formidable task.

But a long-awaited reprieve is coming. This week, Twitter began rolling out its Web analytics tool. All website owners will have access to the service in a matter of weeks, reports Poynter’s Jeff Sonderman.

The introduction of this tool will provide an official, baseline metric for everyone from news organizations to social media marketers to measure the impact that Twitter has on their websites. Currently, a wide array of often-pricy third-party products like Radian6, bit.ly enterprise and Sprout Social are required to obtain what feels like piecemeal Twitter analytics. Read more