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Posts Tagged ‘url shortener’

Reach News Junkies on the Second Screen

A tablet device with a user's index finger resting on the touchscreen.

Today’s viewers aren’t just watching TV as a solitary experience. Whether it’s the iPad, an Android tablet, or even the new Kindle Fire, tablet devices are quickly becoming an integral part of television viewing. Or as Nielsen puts it, cross platform is the new norm. 40% of tablet (and smartphone) owners in the U.S. used their devices daily while watching television, which creates a prime opportunity for news stations and news programs to reach a captive audience.

We’ve talked before about a few tips to define your newsroom’s mobile presence, but let’s look a little closer at a few more ways news organizations can help reach news junkies on that second screen.

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How To Get Your Own Personal URL Shortener

If you follow me on Twitter, you may notice that a lot of my links are tweeted out using, a custom short URL based on my last name. Getting a custom URL shortener is a great way to boost a brand, whether it’s your personal brand or that of your news organization.

Doing this is incredibly easy, and will cost you very little money.

1. Register A Short URL At Any Domain Name Registrar

I suggest At, .me domain names are a steal at $8.99 a year. Of course, you can use any top-level domain (TLD) you’d like, though prices will vary.

2. Visit
You’ll need a account first, so sign up here (free).

Once you’re logged in, you’ll be sent to the pro request page. Answer all of the questions, and include your short URL.

3. Wait
Sorry folks, this is not instantaneous. It’s a request program, so lets people in little by little. Luckily, I have gone through this process a number of times and have never had to wait more than a few weeks.

4. Create An ‘A’ Record In Your Registrar’s Control Panel

The host should be “@” and it should point to This part is what links your domain name to

5. Tell What Your Short Domain Is (Again)
Yes, you already had to do that. But enter it again at the top of At the bottom of that page, you’ll have to enter a tracking domain and use one of three options to verify it. The instructions on this page are extensive.

6. You’re Done!
Enjoy your new, custom URL shortener! Don’t forget to renew your domain name!