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Posts Tagged ‘usc’

Harnessing Big Data to Measure Media Impact

The Norman Lear Center at USC’s Annenberg School for Communication and Journalism announced a new program today aimed at measuring media impact. With $3.25 million in funding from the Knight Foundation and the Bill & Melinda Gates Foundation, The Lear Center Media Impact Project hopes to help news outlets and journos understand engagement on a deeper level. Sure, journalists can measure engagement by number of retweets or Facebook ‘Likes.’ But just because many people retweeted a headline doesn’t mean that the story will promote change. (Especially if they haven’t even read it.)

“The metrics that have been used for this have been astonishingly primitive,” Martin Kaplan, director of the Lear Center, told The New York Times. The center is in the process of assembling a team of journos, analytics experts and social scientists to figure out how media affects the behavior of consumers. According to a post on the Knight Blog, the project aims to: Read more

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USC And The New York Times Collaborate On A Continuing Education Program

In a press release yesterday, the University of Southern California and The New York Times Knowledge Network announced a partnership to offer extensive continuing education classes for adults looking to “enhance their professional path.” There will be seven specific programs: architecture, arts management, business, cinematic arts, communications, medicine and politics. The programs will begin in Fall 2011 and will offer over 40 online courses that will feature both USC professors and New York Times journalists, as well as materials from The New York Times.

USC’s Suzanne Wu told 10,000 Words, “In addition to the classes for adults in areas such as arts management and politics, there is a journalism class specifically for high school students being offered in the fall. Since it’s online, it’ll be a rare chance for students all over the world to interact with one another and their esteemed faculty.”

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