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Posts Tagged ‘video journalism’

BuzzFeed Will Focus on Video, Rethink Traffic Partner Program

BuzzFeed_BadgesLast Friday BuzzFeed announced it would wind down its traffic partner network in order to focus more on video.

Reported Quartz’ John McDuling, a note to network participants read:

BuzzFeed has decided to wind down its existing partner network over the coming months. The partner network was an extremely valuable product for us and for partners but its place has changed as the industry has evolved and BuzzFeed has grown into a fully staffed, global news and entertainment organization over the last few years.

BuzzFeed, despite its success, is an anomaly and is still trying to decipher a path to long-term viability. A weird mix of strong investigative reporting and silly lists, its quirk is undeniable, as many of its content partners and readers can probably attest. Still, there’s no way it could be a bad thing to let BuzzFeed refer web traffic to you, no matter what kind of content they’re initially consuming on the viral site.

By hosting links and top headlines from a group of 200 publishers on the BuzzFeed site and a Fre.sh platform, those organizations got the benefit of BuzzFeed traffic and demographics while BuzzFeed received a trove of data about what kinds of other news its readers enjoyed, and how they navigated other pubs’ sites, so they could better plan their own content, McDuling, a corporate reporter, explained.

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From the Tow Center: Research Indicates Video News Is Always Growing, Changing

TowCenterColumbia’s Tow Center for Digital Journalism is producing some important research on upcoming trends in online media, like news video, sensor journalism and longform.

Its most recently released report, “Video Now: The Form, Cost, and Effect of Video Journalism,” highlights the video strategies of popular digitally native publishers like Mashable and NowThis News, longform outfits including Vice Media and Frontline PBS, and legacy papers like the Washington Post and the Chicago Sun-Times, over a five-month period. More than 50 newsrooms were examined during the research for this paper.

Study facilitator and assistant professor at Columbia’s Graduate School of Journalism, Duy Linh Tu set out to answer three main questions:

  • How do news organizations define video?
  • How do they produce video?
  • What is their return on investment? (ROI)

Now for what Linh Tu found: metrics across newsrooms aren’t very reliable. Typical measurements like plays and page views “are inconsistently measured across organizations,” so the report features mostly editor interviews rather than sheer numbers. The answer to digital video is that there is no answer — at least not now. Publishers are finding it difficult to capitalize on this new medium while bringing in the advertising support they need to produce quality content. In other words, there isn’t a ton of data out there on video ROI that inspires trust in marketers with limited budgets.

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Added Features for Vourno, the News Centric Crowdfunding Platform

vournologo1This past spring, I wrote about Vourno, a crowdfunding platform for the news. This week, they’ve added an “upload a video” feature in an effort to “promote immediate growth and content to [their] network and opens up [the] site to journalists around the globe seeking another distribution platform to showcase their work.”

Of course, you’ve always been able to upload a video onto Vourno, but it had to be through their “create a story” feature. Now journalists can link to a Vimeo or YouTube account or upload an actual video file, put it up for the public to fund or watch, and gain exposure.

In an effort to boost participation, Vourno offered $50 on the launch date, November 5th, to any journalist who uploaded a video. Co-founder Joe Verdirame couldn’t elaborate on the number of users who uploaded videos just yet, but told me via email that the promo has “set them in a positive direction.”

Since their US launch, Vourno has launched in Canada, and the U.K. and is planning on opening up shop in Australia, Belgium, France, Germany, Luxembourg, The Netherlands and Spain in the coming year.

Have you used the site yet? Have a news video you want to upload?

Introducing Columbia Visuals, A Viz Journalist’s New Best Friend

columbiaIf a picture is worth a thousand words, then a blog covering all aspects of photography is pretty much priceless.

At least that’s what the Digital Media department at Columbia Journalism School is aiming for with its new project, Columbia Visuals. This new blog is meant to give advice for all visual journalists an online home. Basically anything that affects your career as a photographer or videographer — everything from copyright information and inspiration for great storytelling to practical tips on how to cover high-stress events like protests, for example — is fair game for Columbia Visuals.

Yesterday I spoke with Abbey Adkison, the Digital Media Coordinator at the NYC-based, storied journalism school (where she is also an assistant adjunct professor) about the blog, which just had its official launch Sept. 16.

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ifussss: New Video Sharing App and Newsroom for Journos

If you see something, share something. That’s the motto and logic behind a new video sharing app called ifussss. Say it with me now: EYE- FUSS. 

While Twitter and Facebook already have us all gathering images and looping videos, ifuss is targeted to news organizations. Co-founder Edward Brooks explains:

Right now, it’s a ton of effort. Users are looking for good content, they’re interested in things happening in their area. If you know a story’s already broke, you can go to Facebook or YouTube, but even if you find the content, you don’t know if you can use it, if it’s been used before — the whole process in the middle is difficult. 

The concept is the same as, say, Instagram. You see traffic on a bridge, for example. You shoot and upload it to the ifussss network. It’s automatically geo, time, and hash tagged. News editors can search and monitor the ifussss newsroom platform and, this is where it gets interesting, buy the content. 

They still haven’t worked out the kinks on pricing, but it’s going to be a “very low cost” price, says Brooks. ifussss collects that revenue and pays a percentage to the citizen journalists who took the video in the first place. 

Brooks mentions that a contact of his in a local New York City newsroom says they had five or six people combing through user-generated video after Hurricane Sandy. 

It would make that process much easier. We’re not asking you to change that behavior, but now the archive is there, it’s verified content, and ready to use. 

There’s been much discussion around Twitter’s Vine and Instagram video, but both of the behometh’s continue to tell us that they aren’t a media company. ifussss could fill in that gap. The big question is: will newsrooms pay for user generated video content? Brooks thinks they should. 

“It’s about video with value,” he says. “It’s not just about breaking news. I saw a Lisa Liu filming in Washington Sqaure Park the other day… It’s of no value right now, but when that movie comes out or wins awards, the footage could be of value later. It’s in the archives, tagged, and ready to be used.”
The app is set to release in the store in late August, but they are offering limited pre-release access to the app if you sign up now. I’m curious to know what you all think of the concept, so let me know in the comments or on Twitter.

 

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