Gannett’s flagship newspaper, USA Today, announced today it’s relaunching its brand identity, and with it a redesigned paper (starting Friday) and website (starting this weekend). The redesign comes on the heels of the paper’s 30th anniversary — the colorful, graphic-heavy paper launched Sept. 15, 1982.
Here’s a quick video intro to the redesign (complete with a cheesy voiceover):
From USA Today’s own story on the relaunch:
The look and functionality of all digital platforms — the website, tablet app, new Facebook app and new mobile apps — also have been overhauled to facilitate bigger images and graphic-driven stories while presenting them in “a fun, engaging” way, the company says.
The web and tablet platform will also feature live video coverage, interactive weather mapping and more instant analysis and commentary. New user-control features will make customizing the pages easier for consumers.