Monday Odds and Ends

-Vice launched its Noisey music channel on YouTube. link

-A Taiwanese spot imagines Steve Jobs as an Android lover in heaven (above). link

-In case you missed it, Doritos won the BrandBowl 2012. link

-Last night’s big game set records for Tweets per second as it ended. link

-Speaking of Twitter, could it go public in two years? link

-Facebook will start rolling out mobile ads by March. link

-Verizon and Redbox have joined forces to take on Netflix. link

-Initiative alum Jennifer Lyons was appointed as senior partner/digital planning director for MEC’s digital offerings on the Campbell’s account.

-GM marketing chief Joel Ewanick let people ask him anything this morning on Jalopnik. link

MEDIABISTRO EVENTS

Inside Social Apps Starts This Wednesday

Inside Social Apps starts this Wednesday! Join us on February 8-9 in San Francisco and hear industry leaders share their views on today’s most formidable challenges affecting social and mobile apps and games in 2012. If you haven’t registered yet, $599 early registration prices are still in effect (on-site passes are $799), so register today and save.

Presenting NBC’s Pregame All-Star Musical Jamboree

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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Big Fuel is Hiring…But for What?

Well, here’s some good news filtering out of the Big Fuel camp, though details are pretty hazy at this point. Sources familiar with the matter confirm that the social media agency has hired 30 people in the U.S. for an unnamed client. No word on whether the Publicis Groupe shop is staffing up in Detroit, New York or both, but following a major loss like GM, this isn’t the worst way to start off 2011.  As we try to dig for more info, your guess is as good as ours for now as to which client our sources are referring to exactly, but feel free to weigh in.

Snow Splitting from DDB

DDB has confirmed that Brandon Snow, who has spent the last three-and-a-half years working out of the agency’s New York office as director of business development, has resigned from his post. Snow is leaving for a second tour-of duty with the NBA, where he spent two years as senior director of global marketing partnerships prior to joining DDB. Snow, though, will remain at DDB until the end of the month before heading back to the Association. The agency says that it will announce his replacement at a future date.

The Most ‘Controversial’ Super Bowl Spot This Year Was for Yogurt

At first glance, there’s not a lot to hate about an ad depicting John Stamos getting headbutted in the face. But, aside from rapper M.I.A. taking a moment to give America the finger during the halftime show, Dannon Oikos’ debut Super Bowl spot was the most controversial part of the Super Bowl XLVI broadcast, and it has nothing to do with making light of domestic violence.

Instead of Dannon calling on longtime AOR Y&R for the ad (Y&R only played a “consultative role”), “The Tease,” was actually crowdsourced into development. Fun trivia: At 21 years old, the ad’s director, Remy Neymarc, could be the youngest Super Bowl ad director in history. However, as one tipster suggests, Dannon’s frugal crowdsourcing methods may be costing the brand more money in the long-run.

First, consider the track playing in the background. Some on social media are saying that the song sounds an awful lot like the John Butler Trio’s “Zebra.” A look at the JBT’s Twitter page shows that the band is in agreement, and probably isn’t too happy about the “coincidence.” Compare below.

Second, the spot looks pretty similar to a 2001 Canadian 7-Up spot. We ask you, dear readers, was Dannon guilty of a concept and a song ripoff during the Super Bowl? If so, will this affect later viewings of Full House reruns?

CP+B, Coke Zero Lobby to Make Day after Super Bowl a National Holiday

Judging by the fact that millions of people have probably called in sick today (and millions more are probably just showing up to the office), we can’t say we disagree with a new Coke Zero campaign calling to make the day after Super Bowl Sunday a federal holiday dubbed, er, Magnificent Monday. Well, the name could use some tweaking, but we’re on board with this effort from CP+B. On the social media front, the beverage brand is asking the Twitterverse to log on and submit ideas on how to make this holiday happen using the hashtag #magmonday. We have faith that this could become reality in the coming years, folks, so let’s get to it already. Credits after the jump.

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Saatchi Alum Isherwood Takes the Helm at Cannes’ Young Lions Creative Academy

We’ll offer a quick breather from the post-Super Bowl deluge and let you know that former Saatchi + Saatchi worldwide creative director Bob Isherwood, who left said agency at the end of 2008, will take on the role of dean of the Cannes fest’s new Young Lions Creative Academy. The “school” will host 35 creatives age 28 and under in a week-long program during this year’s Cannes Lions event where they will play audience to presentations from creative “thinkers,” get guided access to jury rooms to learn about the judging process and have full access to the Young Lions party among other things.

In a statement regarding the Academy, Isherwood, who we haven’t heard much from since he departed from Saatchi after a 12-year stint, says, “It’s such a unique opportunity to help young upcoming stars to further develop their creativity, as well as opening them up to some of the skill sets they will need as they continue to grow. I don’t think anything quite like this Creative Academy exists in the industry today on an annual basis. At least not the special experience we have planned in our heads anyway.”

Zeta, Others Offer Super Bowl Ad Buzz Reports

We’re sure we’ll see a few more of these roll in today (and we’re also planning on our own Google+ Hangout discussion of the big game ads in a couple of hours) but here’s some analysis from NYC digital marketing agency Zeta Interactive, which recently brought in a new chief exec from Organic. Anyhow, according to the Zeta Buzz tonal ranking system (which is determined by an algorithm that measures tone and volume of conversations across social media), the top 10 list of commercials from last night read as follows:

1) Honda “Matthew’s Day Off – Ferris Bueller” – 91% positive

2) M&M’s “Mrs. Brown – Sexy and You Know It” – 90% positive
3) Budweiser “Eternal Optimism – Block Party” – 90% positive
4) Acura “Transactions – Seinfeld” — 89% positive

5) Skechers “Dog Race” — 89% positive
6) Fiat “First Time – Italian” — 88% positive
7) 2nd Story Software (TaxACT) “Feel the Free” — 87% positive
8) Budweiser “Return of the King – Prohibition” — 87% positive
9) Volkswagen “The Dog Strikes Back” — 87% positive
10) (3-WAY TIE) Coca Cola “Catch”, Chrysler “Clint Eastwood” and E-Trade “Fatherhood” — 86% positive

While we agree with many of these in terms of their positive rankings, we’re surprised to see other spots we got a kick out of trend towards the bottom of the list including Chevy’s “Happy Grad,” which was pretty amusing compared to other efforts throughout the evening.

Speaking of ad buzz reports, Collective Intellect has unveiled its Super Bowl ad tracker while USA Today has revealed its own top five in the Facebook Super Bowl Ad Meter. The final USA Today results won’t be posted until tomorrow night, but here’s their list as chosen by a viewing panel:

  • Doritos – Man’s Best Friend – 8.82
  • Volkswagen – Dog Strikes Back – 8.73
  • Skechers – Go Run – 8.57
  • Doritos – Sling Baby – 8.48
  • M&Ms – Ms. Brown – 8.47

Monday Morning Stir

-Betty White sends a Super Bowl message to the Giants (above). link

-Car and Driver goes behind-the-scenes on Chevy’s OK Go-starring Super Bowl spot. link

-Will Ferrell‘s Old Milwaukee Super Bowl ad reportedly aired in only one market last night. link

-Crowdsourcing site Freelancer.com announced the 20 finalists in its “Expose Our Logo” contest. link (pdf)

-Why did Chrysler’s Clint Eastwood Super Bowl ad get pulled this morning? It seems like we’re all confused by the NFL’s move. link

-Apparently, HP will announce a new agency for its computing unit in March. link

-166 companies and industry groups show their support for a “Do Not Sell” registry as part of ICANN’s TLD program. link

Friday Odds and Ends

-Who wants to play Super Bowl ad bingo? link

-So who topped the One Club’s Super Bowl commercial list? link

-Audi tops Super Bowl relevance according to one firm. link

-Facebook’s ad business: A $3 billion mystery? link

-Nate Naylor is getting no love for dating ScarJo. link

-And a little bit of Super Bowl love from Samsung (above). link

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