We Made a Toyota Commercial, What You Thinks?

TVNewser's Kevin Allocca is good at editing things with his computer in short periods of time. Example: this Toyota commercial you first saw during the Bowl, and which will now play forever and ever until you hate it. Appropriately, we mixed it up a little.

Context: ad revenge is part of the Week in Advertising, and since it's usually funny on its own, we sometimes post it separately just to see what happens.

More: "Kid Gets Ultimate Revenge on Tattling Sis, via Facebook"

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The Bond Hes Left KBSP

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The Times is reporting that Jon Bond has left Kirshenbaum Bond Senecal + Partners after 23 years to "pursue other entrepreneurial goals." Go read the story. We'll tell you what happened, later.

More: "Kirshenbaum Bond + Partners Adds Senecal to Nameplate"

Tuesday Odds and Ends

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-MySpace inked an audio ad deal with CBS Radio-backed company TargetSpot. link

-Andy Roddick's wife is the SI swimsuit issue cover girl. Who are we to argue? link

-Mindshare retains Unilever's 700m pound media business in Western Europe. link

-Bring on the Twilight trademark lawsuits. link

-Google's adding social media tools to Gmail. link

-Meanwhile, Google's display ad sales should top $1 billion. link

-TBWA Melbourne launched a new campaign Down Under for Nissan. link

-Foursquare is reeling in big media brands. link

-Tool of North America and Goodness Mfg teamed up to create spoof ads as part of the Uni film Repo Men. link

-Mobile marketing aids brand awareness, study claims. link

-David Lynch gives mobile marketing a go. link

-Nifty: Videogame ads hidden in sites' source code. link

More: "Monday Odds and Ends"

The Day After the Super Bowl, Dodge Loves Women Again

Wieden + Kennedy won the Dodge business, so we're pretty sure they're behind the Dodge work you saw during the Super Bowl. You know, the spot where Michael C. Hall (of Showtime's Dexter) is all droll in the voice-over about things he will do for his lady, ie holding her lippp baaallm. You see, the Dodge Charger is man's last stand against essentially becoming a woman. So the car is a penis and the rear-wheels are the balls — because that's where the good stuff comes from.

Which makes the ad above confusing. It says that Dodge makes getaway cars (note: Ford, in that case, makes chase cars that catch/cause-getaway-cars-to-blow-up in Bullitt). We think this is counter-intuitive because a lady is the getaway car driver. But the Charger she drives is supposed to be man's last stand. Therefore, a woman driving away in a man's last stand, a penis, is awkward and men now have nothing.

But both spots are still cool because they say cool things. Probably a WIN.

Via Jalopnik

More: "Wieden + Kennedy Takes Home Dodge, Interactive Pitches Commencing"

Planning Vet Phil Buehler Takes on New Post at OgilvyOne

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OgilvyOne welcomed Phil Buehler as its Director of Experience Planning, a new position at the agency which will call for him to partner with OgilvyOne MD Harvey Kipnis and ECD Mat Zucker.

Buehler brings with him years of experience in planning, having served as McGarry Bowen's first director of account planning, a head of planning at Wunderman, SVP, Director of Brand Strategy, Brand Asset Valuator at Y&R and and most recently, something called Chief Market Scientist at Euro RSCG Worldwide.

According to the announce, this latest hire is part of Ogilvy's effort to strengthen its strategic services. In a statement, Colin Mitchell, Buehler's new boss and Ogilvy's Joint WW Planning Director, says: "One-to-one marketing is changing rapidly from simple direct communications to a series of highly targeted, customized brand experiences. Phil can help us be innovators in this. He has deep knowledge of how to mine databases and use segmentation to allow marketers to talk to people in a way that feels personal and natural." Now we'll leave you to your inevitable Ben Stein impressions...

More: "Ogilvy Taps Ben Richards for Worldwide Strategy Post"

Hey MDC, Evan Fry Says You're 'F*cked' for 10 Different Reasons

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Evan Fry used to work at Crispin Porter + Bogusky until he started his own agency-place called Victors & Spoils with some other people named John Winsor and Claudia Batten. Then he heard that this guy Alex Bogusky got a new job, so he wrote MDC's employees a long love letter about why their lives are "fucked". Namely, Bogusky will leave farts and booger-balls everywhere. Yes, he said that.

Also, saying people are fucked when you really mean they're something else is the height of advertising-speak.

More: "Is the Chief Insurgent Moving On From Advertising?"

Move Over Chris Guest, You've Been Bested by a Sort-of Music Video

Hey, everyone, let's take a second and get something straight — Draftfcb isn't the only agency doing work for the 2010 US Census, OK? There's totally other shops, like GlobalHue, doing stuff too. As far as general market work goes, we're only familiar with the creator of the ad below, Plum Agency.

They're a strategy shop that merged with a creative shop and as such you should know they were totally strategic with their not-Christopher-Guest themed stuff. It probably cost way less since they made up their own song and, you know, didn't use a thousand semi-lebrities. If nothing else, they win for perception of cost. And according to a company representative we chatted with, the work "tested well" with some sort of focus group(s) — which means people were paid money to sit in a room and say things about advertisements they'd otherwise ignore.

More: "Draft FCB Will Mount Anyone Who Doesn't Fill out the Census"

The Week in Advertising: CBS Bought All Their Own Ad Space

Today on the Week in Advertising, we take a look at the part of the Super Bowl no one cared about — CBS' many, many promos for their many, many programs.

Did you know there's a new trend out there where instead of shaking hands people now just slap one another in the back of the head? Thanks, NCIS!

OK, fine, Letterman's ad was great and yes, NCIS/CSIxMiami-Vegas-NewYork-TheMoon are the most watched shows or whatever. But do we really need to be reminded of that? Sure, CBS sold out all their ad space but it seems more likely that they limited inventory by filling a bunch of space with useless promos.

More: Episodes of the Week in Advertising

Dwight Howard Looks Like He's Ready for All-Star Weekend

180 LA and sister digital agency Riot are whetting our appetites for NBA's upcoming All-Star weekend and continuing the ongoing "Brotherhood" initiative with this new ad featuring Orlando Magic center Dwight Howard. This time, interaction comes into play on the Adidas Basketball YouTube site, where you can get multiple camera angles of his "Game Changer" spot by using your arrow keys, click fast to give him extraordinary hops with the help of his TS Supernatural kicks and unlock more video content based on view counts. No puppets to see here folks; this is just Superman at his best.

More: "Kobe and LeBron Return to Help Solve a Mystery"

Old Spice Appeals to Ladies for Once

The quick pacing of this ad kept me watching, but the actor's ridiculous abs will surely catch the eye of more than a few women. OK fine the abs were mesmerizing and as I type this I'm in a Duane Reade buying Old Spice. How the cricketcake did I get here?

Unfortunately, women will forever hate the smell of Old Spice, so this ad was for not.

Who did this, Wieden?

Via Buzzfeed

More: "NPH Next Old Spice Spokeswhore"

Goodness Mfg., Trailer Park Merge

Might as well call it a Crispin reunion in La-La land as sources familiar with the matter tell us that Goodness Mfg, the Venice, CA-based agency started by five CP+B alums in 2007, has merged with Trailer Park Studios to become "goodness Mfg, a Trailer Park company." In fact, Goodness Mfg's SVP/GM Tom Walker confirms this on his LinkedIn page and a Google search heeds the following results:

Goodnessss1.png

With this merge, the Goodness principals are reunited with one-time Crispin colleague Matt Bonin, who left his VP/head of video post at the agency to take on the newly-created SVP, director of integrated production gig at Trailer Park last summer.

More: "Goodness Mfg.'s First Piece of Work"

Why Did the King of Web Ads, Google, Buy a TV Spot?

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Following up on yesterday's news that Google's Love Story was written by recent VCU grad Tristan Smith, the New York Times reports that the spot received a 98% positive rating, whatever that means. Also, Google wanted "to share our favorite one with as many people as possible," which means TV is not dead.

That quote, from a Google spokeswoman, demonstrates what you all hoped to be true — even the Web's biggest advertiser admits that reaching the broadest audience means you have to buy a TV spot during the Super Bowl.

More: "Google's Love Story Written by First Time Writer"

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