TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Staffing Changes at R/GA New York

RGA

When we last heard from R/GA New York, the agency announced the hiring of Mike Rigby, formerly with Interbrand Australia as ECD in order to help advise clients on brand strategy.

Today brings word of more changes at the New York office (which will soon begin its transition from an agency headquarters to a fancy hotel): an unknown number of staffers are now unemployed. Here’s the agency’s official statement:

“As with any agency of our size, there are always staff changes occurring. However, we are not currently nor do we plan on executing any large scale layoffs at R/GA.”

Tipsters claim that the shift involves several “executives and senior folks” and that the group in question may include CTO/EVP John Mayo-Smith and Nick Katsivelos, managing director of technology and strategy.

We can provide one important detail: the pink slip party will go down at The Frying Pan on West 26th Street and the Hudson River at 6 PM tonight.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

eBay Hires WPP’s MediaCom and Omnicom’s Goodby for Support

ebay

In April, eBay began looking to revamp its brand and image. The online clearinghouse put out a review not for an agency of record but for shops to work on a global brand project (which speaks to last week’s conversation on the state of the AOR).

eBay found two agencies to fit the bill: WPP’s MediaCom and Omnicom’s Goodby, Silverstein and Partners. The two will act in much-needed supportive roles to handle media and creative.

Surprisingly, the agencies released no celebratory comment. We do have this from eBay to AdAge:

“As our brand evolves, we’re constantly looking for new ways to inspire and engage our buyers and sellers around the world. We have recently engaged Goodby Silverstein and Partners and Mediacom as one of our agency partners to help us explore how to continue telling the story of eBay.”

The company spent $51 million on U.S. measured media last year; this total includes spending for subsidiaries PayPal and StubHub.

Periscope, Great Clips Let Their Hair Down for Teachers

Contrary to popular belief, America’s public school teachers may have it even rougher than ad creatives. In fact, 3/4 of them spend their own money on classroom supplies for their students.

This campaign, created by Minneapolis indie agency Periscope for “world’s largest salon brand” Great Clips and AdoptAClassroom.org, aims to inspire a little charity on behalf of those who made our readers the award-winning copywriters and art directors they are today.

The clip is more than five minutes long, and it doesn’t include much in the way of quippy taglines, but there’s a nice twist at the end–and it’s nice to see someone expressing genuine emotion in what is, effectively, an ad campaign.

The idea: every time someone downloads the Great Clips app, the company will make a donation to the nonprofit.

This is cause marketing. Credits after the jump.

Read more

Thursday Morning Stir

-ESPN Films’ latest entry in the 30 for 30 Shorts series, “The High Five,” debuted on Grantland yesterday (trailer above). link

-Rent-A-Center opted to retain Mindshare Chicago as its media AOR following a competitive review. link

-Advertising technology company Tremor Video announced the hiring of Jay Baum as vice president, agency business development. link

-Brand consultancy Interbrand announced the appointment of Josh Feldmeth as CEO of Interbrand, North America. link

-Zulu Alpha Kilo promotes the Collingwood Elvis Festival. link

-NowThis News moves toward 15-second videos, rebrands as NowThis. link

-Nike launches “Chase Summer” campaign targeting women. link

-Why your social media strategy sucks. link

-Mobile ads fuel soaring Facebook profits. link

Mystery Box and The Harmon Brothers Get Violent, Messy for VidAngel

Creating an ad for a client whose main product aims to “protect” audiences from “the bosoms, blood and bad words” on YouTube and in movies is quite a challenge, but The Harmon Brothers (the guys behind the Poopouri spots) certainly got the job done with some help from production company Mystery Box and David Ackerman of Ackermania in this spot for VidAngel (a company co-founded by executive producer Jeffrey Harmon):

We’re not sure how the Fearful Parent target audience will take the campaign, and since we don’t have kids yet (thank God) we can’t say whether it would lead us to consider paying for the service. But it does serve as a nice showcase for Ackermania’s unfettered approach to advertising.

For once, the behind-the-scenes clip is worth watching as well after the jump.

Read more

Wednesday Odds and Ends

-This promo for FXX’s marathon of The Simpsons imagines apocalyptic ramifications for the event (video above). link

-Deep Focus promoted Ken Kraemer to chief creative officer and Matt Steinwald to group creative director. link

-Chicago-based hybrid advertising and entertainment shop Super Genius produced a new TV show called “Garage Squad,” which premieres August 1st on The Velocity Channel.

-Foursquare unveils new logo. link

-McDonald’s focuses on digital initiatives with an “aggressive sense of urgency.” link

-Survey shows CMO compensation tied to C-suite alliances. link

W+K NY Taps Fred Armisen in Latest for Heineken

You can hardly blame people for not wanting to participate in Heineken’s latest “social experiment” for the brand’s “Routine Interruptions” campaign.

The spot, by W+K New York, sees Fred Armisen anonymously call a payphone and ask whoever picks up to come across the street. Of the thousands called, only five obliged the request, and those who did joined Armisen onstate at The Comedy Cellar (the New York City comedy club most well known from its inclusion in FX’s Louie). It’s a strange approach, but makes a little more sense in the context of Heineken’s “Routine Interruptions” series, which attempts to pull city dwellers out of their usual routines for an adventurous night. Still, the 90 second spot doesn’t do a lot to sell Heineken, as if it weren’t for the logo at the end there would be nothing to tie it to the brand.

“We believe that it’s not just by shouting loud and clear the brand name or brand image that you are going to get consumer engagement,” Heineken USA Chief Marketing Officer Nuno Teles told AdAge. “It’s far more important to share the brand point of view and to engage the consumer through the content.”

Venables Bell and Reebok Serve Up a Side of Bacon for the 2014 CrossFit Games

BACON

If you thought bacon was merely the provenance of artisanal hipsters and long past the food du jour, the fellows at Venables Bell & Partners, USA found a new way for client Reebok to reach pig heaven.

Since we tend to eat our bacon more for fun and less for sport, we were intrigued to learn that bacon is also a key snack for those on the Paleo Diet, which counts hardcore members of the  CrossFit community as disciples. We all know how great bacon tastes, but did you know CrossFit types post bacon-inspired selfies and memes touting its salty goodness as they put themselves through punishing workouts?

In honor of the impending CrossFit Games, Reebok thought it would be a fun idea to serve up some “Reebok Bacon” to the cult of CrossFit and the fans that cheer them on in the stands.

Read more

Tribal Worldwide Shows ‘How to Dad’ for Peanut Butter Cheerios

Tribal Worldwide, Toronto has a new Canadian online campaign for Peanut Butter Cheerios illustrating “How to Dad.”

The father in the spot is a welcome departure from the idiotic paternal human punchlines still typical in advertising. He gives a quick, ADD style lecture on fathering while touring his house, after being awoken by his son modeling his new horse mask (which he reacts to remarkably well). The product integration is at times a bit awkward, the word “awesome” appears too many times (including twice in one sentence in the line “Because being a dad is awesome, just like new Peanut Butter Cheerios are awesome,”delivered near the spot’s conclusion) and the ending really takes the goofiness level over the top. Still, it’s nice to see dads represented this way, so we’ll chalk it up as a step in the right direction and a sign that perhaps the idiot dad stereotype is finally on its way out.

The campaign also features a Tumblr with fathering advice for those who want to step up their dad game and a #HowToDad hashtag which the brand hopes will generate discussion amongst paternal consumers. Stick around for credits after the jump. Read more

Yahoo’s Downward Ad Spiral Continues (with Visuals)

marissa mayer

Change is mostly a good thing–unless you ask Yahoo CEO Marissa Mayer.

Last Tuesday, when Yahoo announced its second-quarter earnings, the company said it had reached an agreement with Alibaba ”to reduce the number of shares it is required to sell in the initial public offering, to 140 million shares from 208 million shares.” This one would prove to be timely as those earnings show a four-percent loss from last quarter.

And why? Advertising, or the lack thereof. This is why Digiday produced four eye-catching (and jaw-dropping, if you are Mayer) graphs that further illustrate that downward spiral.

Read more

NEXT PAGE >>