Create a social media strategy and learn from the biggest names in social media in our online Social Media Marketing Boot Camp starting June 7. Speakers include Jen Brown (TODAY.com), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
It’s that time again, when we fill the remainder of your day with ad-related videos. Huzzah and you’re welcome. This week, get down with the People’s Car project and, if you dare, take flight in this new hover craft thing. But wait! There’s more: MasterLock got some ‘splainin to do after a 5 year old picked their shit faster than you can say “today, i watched a video where a 5 year old picked a Master Lock…I am useless both because I can’t pick a lock and I spend my time watching videos of children who are more talented than myself.” Say it with me! Enjoy the weekend.
5. Universal Hovercraft! This is a machine that can literally go anywhere. Being enamored with this kind of thing isn’t weird so stop judging.
Time for some good news on the DFCB NY front. After a review, the amusement park brand known as Sea World (here’s to you, Shamu) has picked said agency as its new creative AOR. DFCB NY takes over for Momentum on the Orlando-based company’s account and is expected to roll our work for Sea World next year. In a statement, company president/CEO Jim Atchison says, “We’re excited to tap into the creative and strategic firepower at Draftfcb, as well as their in-depth knowledge of moms and families, to expand recognition of our parks as must-see destinations. We are investing in an extraordinary level of capital expansion and, together with Draftfcb, will cultivate a new level of global consumer awareness for our company.”
From what we hear from sources, Doner might have also been in the mix for Sea World, which has spent about $50 million in measured media.
From here, 2010 seems like a much simpler time. Back then, jobs at marquee agencies could be attained by Google AdWords bids that targeted ad execs with a penchant for Google-ing themselves. While Alec Brownstein‘s digital stunt landed him at Y&R NY, many others who have followed in his tech-savvy footsteps have fallen short. But, one graphic designer’s recent job-seeking stunt is so utterly bizarre that it might inspire a whole new class of young ad professionals who seek creative respite beyond the typical portfolio, resume and cover letter trio.
Inspired by the late Jean-Michel Basquiat‘s SAMO style of street art, wherein key words and phrases are repeated throughout various artworks, graphic designer Shaun Gibson is hoping to attract the attention of CP+B by using the agency’s website Twitter feed as his own personal camera. In the image above, you’ll see that Gibson repeatedly uses the phrase “Van Skin” when he posts, establishing his virtual alter-ego while utilizing the fact that CP+B’s Twitter feed automatically pulls in any and all mentions of the agency. Along with the Twitter takeover, Gibson is supporting his campaign by creating James Victore-inspired images using the Van Skin tag, like the one below.
In addition, Gibson tells us, “The last part, and while I am not expert with video, I was planning to close this campaign out with a few youtube videos with a mock testimonial and maybe a mock ad then reveal who I am. Needless to say if the blogs pick this up I probably wont need to reveal myself, you will do it for me. Either way it’s been fun.” Well, either way, Shaun, we’re happy to give you an additional platform to make your case. Watch the very creepy video below, and consider how Van Skin might support your agency’s art department.
Ben Silverman and Tyler Durden–sorry, Edward Norton–were among the judges for this year’s Firefox Flicks competition, which of course is brought to you by Mozilla, which announced the winners during the Cannes Film Festival. The jury including Mozilla staff, film industry folks and more picked six top entrants, whose work will eventually be incorporated into global marketing campaigns for the browser. Without further ado, see the showreel above and check out more info on Mozilla’s blog here.
We welcome back Don Seaman, manager of marketing communications for TVB, which is the non-profit trade association of America’s commercial broadcast TV industry. Now that he’s given us his Super Bowl take, the exec discusses skipping out on this year’s TV upfronts, but doesn’t hold back on reflecting. Take it away, sir.
There was a time, not so long ago, that the networks held back some surprises for some buzz to be made from the actual Upfront presentations. The events meant something, whether it was an announcement of a surprise renewal or cancellation, a new star joining the network family, or just a major timeslot change.
These days, announcements are made to the press over the weekend. The events are basically just a way to pay Coldplay their legally binding royalty fees for using their song all week. You can even find clips of the new shows released in advance of the presentations. If this trend continues, in ten years the Upfronts may just consist of a login code to get in and a Groupon free drink deal as the after party.
Now that we’ve covered a couple of WPP units in Grey and JWT, let’s move on to another holding company, shall we? In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.
The IPG headquarters is home to a cutting-edge media lab full of Minority Report-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching over 32nd Street that was once used by the Gimbels department story, the building’s previous tenant.
Create a social media strategy and learn from the biggest names in social media in our online 
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