German shop Jung von Matt display man's ingenuity through the years in this 60-second spot entitled "Next Revolution" for the Mercedes-Benz F800. It's nice to be reminded of just how far we've come technology-wise in such a short time in this advert. We just couldn't imagine what it would be like being up to your knees in horse poo.

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One of the many events taking place during Advertising Week is entitled, "To Hell With Ads, Spark A Movement!" which is taking place on September 28(Tuesday) at 11am sharp at Times Center Hall, 243 West 41st Street.

At this event, StrawberryFrog will be discussing how the future of brand marketing lies in being part of a movement people can rally around. But how do cultural movements get ignited - and what role can brands and agencies play in all this? Pick up some radical ideas, hear live music, get a revolutionary T-shirt, and join a top-secret movement to be launched that day.

This is only one of the many events taking place during Advertising Week. To register and/or view upcoming events please view the website and be a part of Advertising Week 2010.

The most difficult thing about creating a successful PSA is keeping a serious tone while attempting to be visually striking. The second most difficult thing is doing this on a tiny budget. Of course, sometimes it can all go terribly wrong.

Such is the case with this spot from the Illinois Department of Transportation, which is quite honestly too funny to take seriously. Not only does it find itself playing into obvious stereotypes (a redneck in a pickup actually drinking while driving), but it's laugh-out-loud terrible acting and silly camera work finds it possibly atop the list of the worst PSAs since Illinois started its "You Drink & You Drive, You Lose" campaign. Also, odds are that the entire bachelorette party is too intoxicated to be viewed as "innocent victims" in all of this.

Chicagoist breaks it down nicely with a scene-by-scene account of the ad. We wonder, when are state agencies actually going to get industry professionals to give consistent input into their television spots?

More: "Finally, a 'Wear Your Seatbelt' PSA That Makes Us Cry"

Looks like Jeff Kling left some kind of void when he resigned from W+K Amsterdam a few days back as the agency's promoted creative director team Mark Bernath and Eric Quennoy, to take over Kling's ECD post.

Bernath and Quennoy, in case you weren't aware, were the creative force behind a certain little campaign called "Write the Future" for Nike but have also worked together on projects for clients like EA Sports.

Bernath joined W+K's Amsterdam office from Ogilvy NY in 2007 while Quennoy joined in '06 from Publicis New York, where he was a CD.

More: "Goodness Mfg. Brings On CP+B/W+K Amsterdam Alums"

-Target to sell Facebook Credits gift cards. link

-The second prototype of Back to the Future II power laces looks much more convincing. link

-Bono, Bob Geldof tap BBH to handle the global ad account for their foreign aid charity. link

-Apple launched Ping, a social network for music. link

-Rolling Stone takes some lovely pictures of the Mad Men cast. link

More: "Wednesday Morning Stir"

If you can carry an adult conversation about "iCarly" and "Big Time Rush," listen up. Nickelodeon is searching for a director of integrated marketing and new business to help develop innovative on and off-channel partnerships for the company.

The ideal candidate will create dynamic integrated marketing ideas for prospective new partners, and collaborate with the ad sales team to come up with client-focused marketing solutions to elevate the Nick brand. You'll execute promotional strategies and be expected to oversee campaign messaging for promotional programs, such as TV spots, sweepstakes, digital campaigns, retail, consumer products and more.

Eight-plus years of marketing/sales experience in entertainment and/or media, plus knowledge of all media platforms are must-haves for this gig. Best case scenario: you're a strategic and creative thinker, who has strong project management skills and is familiar with channel's programming and overall TV trends. Interested? Apply here.

There's always that one shoot or work party that's always referenced with a knowing smile, raised eyebrows and a shake of the head, aka the you-had-to-be-there look. Well, for McCann NY creative directors Sean Bryan and Tom Murphy and music producer Mike Boris, the music video shoot for Kyle Andrews' "You Always Make Me Smile" was just that.

Andrews' song is the centerpiece of the international "Stay You" campaign for Holiday Inn. In the video, more than 4000 BYU students set an unofficial world record for the world's largest water balloon fight. More than 120,000 water balloons were flung.

There were two twists to the shoot. First, McCann NY and Holiday Inn formed a record label, StayU Music, to produce, distribute, promote and share revenue from the song. McCann is also partnering with Kyle Andrews on the deal.

Second, because the budget for the music video was "probably less than the food-service budget for a typical music video," Bryan and Murphy met with the students from the BYU AdLab to hear some of their ideas. The water balloon fight was already scheduled as a summer student activity so they decided to shoot the spot in the middle of it.

Yeah, the song is as poppy as they get, but it would have been fun to aim water balloons at Andrews' Justin-Beiber-wanna-be face.

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-BP's ad budget during the oil spill reached nearly $100 million. link

-McCann Worldgroup alum Rob Bagot joined San Francisco-based Eleven as GCD. link

-Carrot Creative alum Colin Murphy joined Skinny, home to a certain familiar friend, as concept designer.

-Juniper Park launched a new ad for Quaker (above). link

-Get your first taste of Trent Reznor's score for The Social Network. link

-Apple's big event today included Apple TV talk from Jobs, a new iPod line announce and a performance from Chris Martin of Coldplay. link

-Users are apparently not happy with the Digg relaunch. link

-Google lays out display ad strategies. link

-Under Armour launched its female-targeted Facebook page. link

-Live-action EP Mark Hyatt and VFX vet George Cawood launched a new creative studio, Make + Model. link

-Denver Egotist scribe wonders why there aren't more female creative directors. link

-BNET's Jim Edwards weighs in on the Stayfree ad from BBDO Toronto. link

More: "Tuesday Odds and Ends"

Bruce Bildsten has rejoined Fallon, the agency where he spent twenty years before leaving to start up his own shop, Brew, in 2005 with Fallon connection planner Michelle Fitzgerald.

Bildsten will take creative lead on Fallon's recently acquired Cadillac account. During his initial tenure at the agency, the Emmy-winning Bildsten served as ECD and led the work on "BMW Films," which won the first ever Titanium Lion for innovation at Cannes.

Fallon CCO Darren Spiller, says in a statement, "Bruce is a true craftsman with impeccable creative standards and a body of work that anyone would be proud to own. Additionally, his auto experience and passion for cars is obviously going to be a huge asset to both Fallon and Cadillac going forward. I'm anxious to begin working with him."

Spiller will have to wait just a bit, though, as Bildsten isn't expected to take his new post at Fallon until the beginning of October.

More: "Minneapolis Egotist Serves Up Twin Cities Beat Report"

Catch a lot of laughs around the water cooler with your witty humor? Maybe you should be a stand-up comedian. If you can bring the funny (or think you can) and are working in advertising, design, marketing or PR, Drinking With Adholes and The World Standup Comedy Club in NYC will give you your chance to shine with a contest on September 21.

The grand prize will be your very own live performance at the world famous Friars Club, home of the roasts. If you think you've got the goods, send an email with your name, photo and short bio to awesomecontest@theworldnyc.com. You can view the flyer after the jump.

More: 30 Seconds - Australia's Advertising Comedy Program(me?)

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Stefan Sonnenfeld, founder of Company 3, the VFX/post shop that has done work for tons of major ad campaigns including most recently the Old Spice efforts, Dickies, iPhone and Xbox "Deliver Hope" for Halo: Reach, has cozied up to Paramount.

According to Deadline Hollywood, Paramount Pictures has made a first-look producing deal with Sonnenfeld, who's also provided post-production services on blockbusters including the first two Transformers flicks, Star Trek and Cloverfield.

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Jennifer Peabody will serve as vice-president of the newly reorganized short-form media group at Euro RSCG Edge, the direct response marketing branch of Euro RSCG Worldwide. Peabody will be receiving some help from Chad Crammer, who will serve as director of client services for the new branch.

Regarding the short-form group, Steve Netzley, CEO of Euro RSCG Edge, states, "The short form DRTV world is changing at an amazing pace. With the emergence of new devices, from iPads to GPS systems in cars that serve as portals for ads that are designed to change consumer behavior, I knew it was time to raise our level of thinking and approach the space in a new way."

Peabody will be bringing her arsenal of more than 20 years of direct response experience to the short-media group. She's been vice president of direct marketing for Murad Skincare and has also served as director of development for World Media TV Productions, and director of development for Western Media/Main Street Media.

Crammer meanwhile was media director at Mercury Media in LA prior to joining Edge.

More: "Euro RSCG Goes on CEO Appointment Spree in Europe"