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Friday Odds and Ends

-San Francisco-based Evolution Bureau and production company Unit 9 celebrate “The Legend of Cannes” with an interactive, panoramic experience for Chivas Regal. link

-Speaking of, feel free to vote on Cannes Lions, YouTube and Mindshare’s joint effort, “Lions Live.” link

BBDO’s latest AT&T spot for the brand’s ongoing “It Can Wait” campaign is yet another heartbreaker/tearjerker (above).

-CP+B is having some fun with the #FML hashtag in its latest effort for Jell-O. link

-An ECD at a global mobile ad agency takes square aim at Sir Martin Sorrell. link

-AKQA helps you create a “Run Track” for your Nike+ activity. link

-It looks like GSD&M has finally taken down the “Idea City” portion of its sign. link

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Dailey Makes Some Cuts

Details are vague on this one, but we have received confirmation that IPG-owned, West Hollywood, CA-based agency Dailey has had to cut some staff in the wake of longtime client TurboTax launching a creative review earlier this month (the agency has chosen not to defend).

In a statement, Dailey president/CEO Tom Lehr tells us, “Yesterday, we said goodbye to a few wonderful people, which we hate to do. As with any agency, business ebbs and flows, and we must be responsible in maintaining appropriate staffing levels.” Lehr wouldn’t go into specifics including approximate numbers or departments affected, but we’ve been told the layoffs were not “massive” like tipsters were telling us this week. Below is one of the more recent TurboTax from Dailey, which had been working with the brand for well over a decade.

Apple, TBWA\MAL Remind Us What the iPhone is Good For: Being an iPod

From Apple and TBWA/Media Arts Lab comes the spiritual sequel to last month’s “Photos Every Day” spot for the iPhone.

“Music Every Day” uses the exact same formula as its predecessor, with similarly excellent execution. We’ve come a long way from Apple’s original iPod commercials. No longer do we have silhouetted dancers projected against green screens with a loud, indie-rock soundtrack. Instead, just like “Photos Every Day,” we have a simple concept that, more than anything, humanizes iPhone users. What are these people listening to? It doesn’t matter; the important thing is that they’re enjoying it. We see them smile, nodding their heads along to a beat, something that we see occur is real life every single day.

Again, it ends with a single-sentence VO: More people listen to music on the iPhone than any other phone. The entire concept seems obvious, but sometimes it’s the obvious that needs to be said. Credits after the jump.

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Most Popular Stories on AgencySpy from the Last 7 Days

Op-Ed: Data-Mining Lemons

We welcome the return of our monthly contributor Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, who’ s also worked on the strategy side at the likes of Isobar and Molecular during his career. As per usual, we’re not really sure how to preface Mathews’ entry, so let’s just let him do the talking. Take it away, sir.

For the last few days, I’ve been buried deep in a stack of spreadsheets analyzing an annual website user satisfaction survey for one of our clients. The client is a large business-to-business technology firm, primarily targeting engineers, and hence the survey is rich in specific questions around product interests, content consumption and ability to achieve key tasks. This rich data is augmented by connecting reported behavior (the survey) to actual behavior via web analytics to build an all-round picture of their audiences.

When deep in data I have a tendency to sometimes become somewhat (very?) distracted. This week, a particular weakness of mine, geographic trivia, got me sidetracked.  Did you know that, for example, since the revolution / war in Libya there is now no sovereign country in the world with a national flag that is a single solid color with no other markings on it?  So, obviously I love challenges such as the “View from your window” completion on the Daily Dish, where you have to guess a location based just on a photo taken from a hotel window, or Geo Guessr, where the challenge is based off a random Google street view.

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Friday Morning Stir


-Mondelez has shifted its global Halls account from JWT to W+K London. link

-Staying across the pond for a moment, WPP/GroupM media agency Maxus has appointed PHD alum Jenny Smith as planning director for its London team.

-Mother New York’s interactive fundraising project, “Repair the Rockaways,” is now live. link

-72andSunny has created yet another epic clip for Activision, this time directed by Jon Favreau and promoting the new game, Destiny (above).

- San Francisco-based Anthony Lye and Paris-based Stephan Beringer have taken on expanded roles within Publicis Groupe’s Digital Technologies (which includes DigitasLBi and Razorfish), with the former assuming the post of global president of digital products and platforms and the latter, chief growth/strategy officer.

-comScore is reporting that over 13 billion online video ads were viewed in April, setting yet another all-time high. link

Mike’s Hard Lemonade Brings Back Hard-to-Remember Celebrities

Grey New York wants to tell you that “It’s Never Not a Good Time for a Refreshing Mike’s.” Excuse the double negative (what about “It’s Always a Good Time…?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor Martin Landau and rapper Coolio. The 30-second spots include some random rhyming that leads to a series of non-sequitors, hence the random celebrities. Random is the only way to describe this campaign.

Before watching these spots, I hadn’t thought of Landau and Coolio in years. Both are stored away firmly in the Club for G-List Celebrities Who Will Never Be Famous Again. In Landau’s defense, he’s 84 and had a memorable run of “Entourage” a few years back (not to mention his Oscar-winning turn as Bela Lugosi in Ed Wood). Coolio is Coolio. They both picked up paychecks in return for a loss of dignity. That’s advertising for you. Check out the Coolio spot and credits after the jump.

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Thursday Odds and Ends

 

-Mother has appointed Brazilian-based creative director Gustavo Sousa, as partner. As a result, Sousa has relocated to
Mother New York where he continues as the CD leading the Stella Artois brand globally.

-WPP-owned, Kansas-City-based VML has teamed up with educational non-profit Minddrive to launch the “Social Fuel” tour (above).

-Barker/DZP has promoted Patrice Caracci to account supervisor.

-Newly formed marketing agency Avocados from Mexico, Inc. (AFM) has allocated $36 million to grow the category and appointed Arnold Worldwide as its integrated agency of record. Arnold WW beat two other N.Y. finalists, Grey and BBDO, for the integrated assignment.

-Regular The Office director Jeff Blitz is now available again for commercials via Anonymous Content.

-Charles Ramsey‘s heroics in Cleveland have earned him a free year of food from McDonald’s. link

-Rolls-Royce has launched a global creative pitch. link

-Leagas Delaney has hired creative duo and Saatchi/BMB alums David Fitzsimons and Peter Crothers.

Go to An Agency Party, Get Yourself a Tattoo

Consider this your odds and sods image of the day. Louisville-based digital agency Oohology threw a party to honor its launch of a new sorbet for client, Comfy Cow. What this has to do with body art is another story, but as someone who is fairly inked, it’s not such a bad incentive to get free tattoos for attending the usual agency soiree. Not sure if they did sleeve art, but here’s the full array of images from Oohology’s throwdown. Maybe we’ll consider this for the next AgencySpy party. Louisville Biz-Journal has more blanks to fill in, peep it here.

 

JWT Adds Castellano to the Fold

We’ve received confirmation that JWT New York has brought in Bajibot alum Jeffrey Castellano, who specializes in artificial intelligence and works on facial recognition technology, as its creative technology director. No word if this is a newly created position or if Castellano is replacing anyone as of yet, but we’ll let you know. Anyhow, Castellano’s new role at JWT NY calls for him to oversee emerging technology projects as well as digital studio output from its Big Apple hub.

Along with his 15 months as director of  creative technology at Bajibot Media, Castellano has worked with a variety of brands during his career including Pepsi, Tommy Hilfiger, Armani, Chanel, Gap, Banana Republic, J.Crew, GE, Exxon, Budweiser, Coach, Louis Vuitton, State Farm, Foot Locker, Kraft and Victoria’s Secret.

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