180 has made some changes to its global management structure as the agency network has now tapped Michael Allen, who has spent the last five years as managing partner/president of its Los Angeles office, to take on the big gig of global CEO. Allen joined 180 from sister Omnicom operation TBWA\Chiat\Day LA at the beginning of 2007, helping the former grow from a staff of four to an 85-strong operation that counts clients including Adidas, Sony Electronics, Boost Mobile and Mitsubishi.
Despite Allen’s move up the ladder, 180 founder Chris Mendola will remain on board and lead the agency as chairman. Allen, meanwhile, will continue overseeing day-to-day in LA while also handling the responsibilities that come with his new appointment. Along with Mendola and Allen, 180′s global management team includes Amsterdam president Kevin Dundas, Amsterdam ECD Al Moseley, as well as LA ECD William Gelner and head of production, Peter Cline.