It’s been a little while since we’ve heard a peep from the 180 LA camp, but the agency has now announced that it’s brought on a new head of strategy, Frank Striefler, who will assume the newly created post after spending the last year as a principal at Omnicom consultancy, Wolff Olins.

Previous to WO, Striefler spent a handful of years at TBWA, where he split his time between Chiat\Day LA and \Media Arts Lab as director of media arts planning and worked with clients including Pepsi, Visa and Infiniti. Regarding his gig at 180, Striefler sounds happy enough with his new employer, saying in a statement, “180 has a history of doing what its name implies: making a 180 degree shift from the tried, tested and obvious and going in the opposite direction.”

Early on his career, Striefler worked on the client side as a marketing exec at Nike Germany, EA and Wrangler before eventually joining Berlin Cameron United.