TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Tuesday Odds and Ends

-Anomaly’s new Google Glass spot arrives in time for Earth Day (video above). link

-Google announces plans to offer targeted app install ads on mobile search and YouTube. link

-Here are the most shared marketing moments surrounding the Affordable Care Act (for and against). link

-Anchor Brewing Company names NORTH its agency of record. link

-Nostalgia magazine Reminisce explores 16 retro ads to celebrate the final season of Mad Men. link

-Lawmakers are pressuring advertising community to prevent ads from appearing on piracy sites. link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

The ‘Yellow King’ Plugs for the Bruins

Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective–to its roster. In case you didn’t know, the Bruins are rocking it in hockey this year and Fleshler plays a role in the second spot following “The Calm” up above dubbed “The Wolfpack.” As a sort of semi-casual hockey fan who’s more interested in the NBA playoffs, I can still rejoice in the intensity, etc. Check out credits after the jump.

 

 

Read more

Lowe Roche Creates Installation for The Missing Children’s Network

At an event hosted at The Beverley Hotel in downtown Toronto earlier this month, Lowe Roche created an installation piece honoring lost children using more than 1,000 Missing Kids Stamps. The installation featured stamps of Mélina Martin (missing, 2005), Maisy Odjick (missing, 2008), Tommy Clement-Pepin (missing, 2006), and Karar Al-Meiky (missing, 2006). As participants and passers-by took these stamps, the installation revealed a large portrait of Cédrika Provencher — “a solemn tribute, as well as a reminder of the greater impact that a single stamp will have.” Lowe Roche also designed the accompanying website and activation pieces for The Missing Children’s Network.

“Hope With Every Letter” was launched last year as a grassroots movement to put the faces of missing children on postage stamps, in an attempt to “drive action on behalf of the children who go missing in Canada each year.” At the Missing Kids Stamps website, “stamp personalization technology is seamlessly integrated to let Canadians create individual postage stamps featuring missing children” in the hopes that they will find their way into the hands of someone who recognizes a missing child. The project has been gaining attention, as it was recently nominated as a “People’s Voice” finalist in the 2014 Webby Awards. More importantly, the initiative has met with some success, with two children reunited with their families thanks in part to their efforts. The Missing Children’s Network used the installation as a way to launch year two of their “Hope With Every Letter” initiative, and were quite pleased with Lowe Roche’s work.

“The concept really is ingenious, and inline with our mission. We’ve made a commitment to the families that we work with to use every channel available to us to help them find their loved ones,” said Pina Arcamone, director general of The Missing Children’s Network. “The postage stamp is so universal, and passes through so many hands each day – it offers a way of paying homage to these children so they will never be forgotten. We were surprised no one had thought to use them in this way before, but more than happy to be the first to innovate in this way.”

You can learn more about the initiative in the video above, or by heading to the Missing Kids Stamps website. Stick around for credits after the jump. Read more

MEC Appoints Jason Lee Senior Digital Director

Jason LeeGlobal media agency MEC announced today the appointment of Jason Lee as senior partner and senior director of digital for Marriott International businesses.

In his new role, Lee will be responsible for leading the “development and stewardship across Marriott International’s portfolio of brands, ensuring cross-team collaboration  to drive genuinely integrated digital communication solutions, ideas and activation.” Lee arrives at MEC with extensive experience working with key brands, including a large focus in travel and entertainment. He comes to MEC from OMD Los Angeles, where he served as group director, digital, overseeing digital media strategy and buying for brands including SeaWorld Parks & Entertainment, Hawaii Visitors & Convention Bureau, eHarmony and Experian Consumer Services. Prior to that, Lee spent over three years at Starcom Worldwide in Chicago, where supervised strategic digital planning and execution of SEM campaigns for companies such as General Motors, Disney Studios, and ESPN. Read more

Carbon VFX Adds Marlo Baird Kinsey as West Coast Executive Producer

carbon-mbkinsey_press-2Full-service creative studio Carbon VFX has announced the hiring of Marlo Baird Kinsey as west coast executive producer out of the company’s Los Angeles offices. She will be responsible for overseeing “all aspects of production in Carbon’s L.A. office, including bidding for visual effects, CG, motion graphics, color correction and finishing.”

Marlo joins Carbon VFX with a unique blend of VFX post-production and editorial experience, most recently serving in a production role at The Mission. With over ten years of post-production experience, Marlo has worked as a freelance producer for myriad visual effects studios, production companies, television networks and editorial collectives. She has worked with clients including VW, Nike, and Samsung. Additionally, Marlo has extensive experience working in the worlds of non-profit and political activism, including time as a community organizer for the Barack Obama Campaign. She also serves on the board of the L.A. Contemporary Dance Company.

“It’s a pleasure to welcome Marlo on board to run production ops in L.A. Her experience, versatility and great personality make her the perfect person to build upon the success this office has experienced in the short time we’ve been in this market,” said Frank Devlin, executive producer and partner at Carbon VFX.

Michael Lampert Moves from Digitas to MediaCom

MichaelFormer Digitas VP and group media director Michael Lampert has relocated to MediaCom, where he will serve as managing partner and group digital director.

This blog post from February makes clear that Lampert has been with the agency for several weeks, but the announcement is new; it reads that Lampert will “lead digital efforts in the U.S. for clients including Dell and Volkswagen.”

At Digitas, Lampert oversaw digital acquisition strategy for American Express, and his 20-year career has included time working for a considerable range of clients and agencies including OMD, PHD, Universal McCann and MPG/Media Contacts.

Lampert will report to Steve Carbone, MediaCom’s chief digital/analytics officer.

McCann Launches ‘Gator Golf’ for Zurich Insurance

Zurich Insurance is launching “Gator Golf,” an online video tutorial series, created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators.

The series was created to build buzz around the upcoming PGA Tour, Zurich Classic of New Orleans, where an alligator famously wandered onto the course during last year’s games. While not everyone finds alligators on the golf course a laughing matter, the series is tied to the larger “For Those Who Truly Love” brand platform, the idea being that those who truly love golf won’t let an alligator on the course stand in their way.  The “Gator Golf” series features “golfing and alligator expert” Jim Shanks offering up absurd solutions to gator-filled golf course problems. In the above video, for example, he recommends turning around and driving left-handed so that the gator behind you is “out of sight, out of mind,” while adding that if you’re attacked you should follow course etiquette and “die quietly.”

Gator Golf” is the social component of a larger integrated campaign including TV, print, online advertising and a microsite, and will appear on YouTube and on saud microsite in the lead up to the tournament, which takes place April 24 – 27.

Of course, when we read “Gator Golf,” we can’t help but think of this…

Read more

Staffing Changes at Ignited

ignited_logo_emsb2013_v2 copy

In response to a tip we received yesterday, sources close to the matter can confirm that some turnover has occurred at Ignited:

“Ignited parted ways with a very small percentage of employees across departments. Some of Ignited’s work is on a project basis and those projects came to a close, which is the nature of the agency business.”

We have no confirmation on the number of employees who left or the projects mentioned above, so the news is very bare-bones at the moment.

Updates as we receive them.

Adlens Names True North Agency of Record

-28Oxford-based Adlens, “the global leader in variable focus technology for the eyewear industry” has named integrated digital agency True North as its agency of record, following a review that included twelve other agencies.

As agency of record, True North will be responsible for driving sales and developing integrated strategies for Adlens and its range of brands, as well as building consumer awareness for variable Adlens focus eyewear. Work will include both online and offline campaign development, social media, data analytics, and media planning/buying.

“Adlens is poised to change the eyewear industry with the technology they’ve developed,” said Steve Fuchs, CEO, True North Inc. “This new partnership gives True North an incredible opportunity to help Adlens build their brand, introduce a new product category to the world, and reach their direct sales goals.”

Michael Ferrara, CEO of Adlens, called True North “a perfect match,” adding, “Like us, they’re innovators in their field…and an innovative approach will be essential to our success as we begin challenging the giants of the eyewear industry.”

Tuesday Morning Stir


-Mother New York is looking for summer interns, and they’re being really creepy about it (above).

-Above Average Productions parodies Dove’s “Patches” spot by Ogilvy & Mather for Dove in new video. link

-Apple takes a jab at Samsung in Earth Day print ad. link

-FutureBrand and DigitasLBi tapped for Pitney Bowes rebrand. link

-BBH China ranked number 1 for client satisfaction in China. link

NEXT PAGE >>