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Friday Odds and Ends

-HackerAgency Executive Creative Director Haydn Sweterlitsch takes the ALS Ice Bucket Challenge (video above).

-Sonic launches limited-time offer with digital campaign. link

-NBC rejects porn site Jasmin.com’s Emmy ad. link

-The problems with Snapchat advertising. link

-Arnold is moving. link

-Iris launches new website for The Creative Circus’ fall admissions campaign. link

-MODCo debuts Via Spiga campaign featuring model Irina Shayk. link

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DDB Revives Rob Schneider’s Career for State Farm

Here we thought last week’s BBDO Throwback Thursday campaign for Twix would fill our 90s nostalgia quotient for the month.

But a coming campaign created by DDB Chicago to promote State Farm promises to pack in more former Saturday Night Live stars than an Adam Sandler movie.

Here’s the first spot:

Nice to see Rob Schneider get work when he’s not busy blaming Big Pharma for Robin Williams’ suicide.

Read more

Biggest Posts of the Past 7 Days

PREACHER Rounds Up Texas Athletes to Promote ESPN’s Longhorn Network

PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.

The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:

Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.

Let’s just say there were a lot of native Texans involved.

Three more spots in the series below.

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Saatchi & Saatchi NY Stages Usher Dance-Off for Honey Nut Cheerios

Saatchi & Saatchi New York staged a dance off between Usher and Buzz the Bee in its latest broadcast spot for Honey Nut Cheerios, entitled “Body Language.”

Coming on the heels of its Grumpy Cat spot, Saatchi & Saatchi New York and Honey Nut Cheerios decided to go with a human celebrity this time. Somehow Usher proves a better match for Buzz than Grumpy Cat. When Buzz tells Usher that bees communicate with dance, the two exchange moves for the remainder of the ad, finding quite a bit of common ground. The national broadcast spot is set to the new Usher tune “She Came to Give It to You” and is a fun follow-up to both the Grumpy Cat spot and last year’s effort featuring Nelly.

Lincoln Partners with Matthew McConaughey

Lincoln Motor Company has partnered with recent Oscar-winner Matthew McConaughey on a multiyear campaign promoting the Lincoln MKZ, Adweek reports.

In a press release, McConaughey claimed to be a long-time admirer of the brand. “Lincoln is an iconic, American brand and I like where they are heading with their transformation,” he said. “I had the chance to drive the new MKC around Texas and I think they’re doing a good job.”

The spots in the campaign, which will be handled by shop within WPP’s Team Detroit division, will be unscripted, although the brand and director Nicolas Winding Refn (Drive) created a storyline around the MKC for the actor to work with emphasizing the joy of driving. You can check out the trailer above to get an idea of what to expect from Lincoln and McConaughey.

“Matthew is a natural fit with Lincoln and where we are going as a brand,” said Matt VanDyke, director, global Lincoln. “The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.”

Friday Morning Stir

-This Science World spot, “Positively Painful,” from Rethink (video above) was deemed too violent for TV. link

-Director of Digital Production Paul Sutton will be stepping down at JWT New York.

-R/GA visualizes where cannabis dispensaries could open in New York City. link

-Merkley+Partners enlists Jon Hamm in “The Worst of the Road” for the 2015 Mercedes-Benz ML 350. link

-A look at ads from New York magazine’s October, 1969 issue. link

-Media organizations are increasingly adding chief programmatic officers. link

-Facebook is ending the free ride for brands. link

-LGBT marketing arrives in China. link

Ad Council, United Way Launch Glee-ful PSA Campaign

The Ad Council and United Way have launched a new Ryan Murphy-esque spot on community engagement aimed at showcasing the organization’s successes in boosting high school graduation rates (for glee club members and non-members alike).

It’s part of the larger LIVE UNITED campaign, but it’s not related to the NFL Play 60 partnership aimed at encouraging kids to live healthier lifestyles.

Get ready for some classic rock karaoke:

It’s energetic, though the timing is a bit off (and we wonder how Alice Cooper would feel).

More materials at the link – but no Jane Lynch.

Read more

Advertising Jobs: Adweek, Verve, Sq1

This week, Adweek is hiring a director of ad operations and programmatic revenue, while Verve is seeking a sales planner. Sq1 needs a digital account executive, and is on the hunt for a media director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

adweek130

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Thursday Odds and Ends


-W+K London crafted this “Hot and Cold” spot for a European Honda Civic campaign (video above). link

-How social media ruined Shark Week. link

-The World Cup’s branding lesson. link

-Quillin Advertising, Public Relations & Social Media welcomes four new hires: Julia Gilmour as social media stregist; Adam Porsborg as advertising account executive;  Michael Speciale as media buyer; and Marilyn Valenzuela as public relations coordinator.

-Instagram launches deeper analytics for advertisers. link

-Facebook to launch “Mentions Box” during Emmys. link

-New York based addressable audience ad-tech platform LiveIntent announced the addition of Ali Swerdlow as vice president of industry relations.

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