To follow up on a story Adweek posted a whole three weeks ago (we know, we know), we did receive word today that TBWA\Chiat Day will officially no longer serve as the AOR for Infiniti after more than fifteen years.
In late June we heard that a total of seven agencies were chasing the account, and two weeks later sources told Adweek that CP+B, BBH, GS&P and Anomaly were the only ones left standing.
The company has apparently made its decision; this week TBWA employees received the internal memo indicating that the client would no longer be theirs effective September 1st.
On an interesting side note, General Motors poached Infiniti CEO Johan de Nysschen earlier this month in the middle of the review–a move that certainly disrupted the process a bit.
In other words, expect news on which agency won the business to arrive shortly. Updates as we receive them.