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Ad Council, United Way Launch Glee-ful PSA Campaign

The Ad Council and United Way have launched a new Ryan Murphy-esque spot on community engagement aimed at showcasing the organization’s successes in boosting high school graduation rates (for glee club members and non-members alike).

It’s part of the larger LIVE UNITED campaign, but it’s not related to the NFL Play 60 partnership aimed at encouraging kids to live healthier lifestyles.

Get ready for some classic rock karaoke:

It’s energetic, though the timing is a bit off (and we wonder how Alice Cooper would feel).

More materials at the link – but no Jane Lynch.

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Advertising Jobs: Adweek, Verve, Sq1

This week, Adweek is hiring a director of ad operations and programmatic revenue, while Verve is seeking a sales planner. Sq1 needs a digital account executive, and is on the hunt for a media director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Thursday Odds and Ends


-W+K London crafted this “Hot and Cold” spot for a European Honda Civic campaign (video above). link

-How social media ruined Shark Week. link

-The World Cup’s branding lesson. link

-Quillin Advertising, Public Relations & Social Media welcomes four new hires: Julia Gilmour as social media stregist; Adam Porsborg as advertising account executive;  Michael Speciale as media buyer; and Marilyn Valenzuela as public relations coordinator.

-Instagram launches deeper analytics for advertisers. link

-Facebook to launch “Mentions Box” during Emmys. link

-New York based addressable audience ad-tech platform LiveIntent announced the addition of Ali Swerdlow as vice president of industry relations.

Droga5 Touts Jockey as ‘Supporting Greatness’

Droga5 has a new campaign for Jockey, positioning the brand as, ahem, “supporting greatness.”

The 30-second broadcast spot points to greats who have worn the brand, such as Babe Ruth, George S. Patton and Buzz Aldrin. Then the spot takes a sharp left turn with a “what if” proposal involving Aldrin, and things quickly get pretty goofy. But then we suppose an underwear brand shouldn’t take itself too seriously.

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David&Goliath Brings Back the Hamsters for Kia

To help launch Kia’s first electric vehicle, the Soul EV, the brand’s agency of record, David&Goliath is bringing back the Kia hamsters.

In the spot, entitled “Fully Charged,” several hamsters work in a high tech lab on the new Soul EV, and also turn a regular-sized hamster into a Kia hamster sized lady hamster, clad in a skin-tight leather outfit, which stirs their hamster loins. So the hamster scientist dudes run off to the pet store to get some more hamsters and turn up the party (which concludes with hamster dancing, of course).

The 60-second spot is set to the (horrible) unreleased Maroon 5 single “Animals” and will debut this Sunday during the MTV Video Music Awards. On September 2nd, a 30-second version of the spot will begin running on all major networks and cable, as well as YouTube, Facebook and Kia.com. The campaign will also include digital, OOH, POS, promotional, experiential and social elements. We’ve included the extended version of the spot above. People disturbed by the sexualization of small rodents should avoid watching. Fans of hamster dancing, on the other hand, can head here to learn the moves from the spot. Read more

We Hear: Ogilvy Wins Coke Zero

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While we’ve yet to receive official word from contacts, we hear from several different tipsters that the Coke Zero account for both global and North American work now belongs to Ogilvy.

Droga5 won the North American business from CP+B back in 2012, and we hear that the agency competed with Wieden and Ogilvy for the account.

If true, this news would make sense: Ogilvy won global work from Coke Zero in 2010 and its Paris office has produced creative for the company. Ogilvy New York, meanwhile, also continues to produce work for the larger Coca-Cola brand, most recently releasing an innovative print campaign.

Updates as we receive them.

Forsman & Bodenfors Conducts ‘Time Travel Experiment’ for IKEA

In one of the more bizarre spots you’ll see today, Swedish agency Forsman & Bodenfors enlists the aid of hypnotist Justin Tranz in a “Time Travel Experiment” for IKEA.

Tranz supposedly hypnotizes a couple, who are then told they are in the future as they meet their bratty daughter, upset with their birthday gift. From here, things get worse and worse for the couple as they are transported farther and farther into the future. The hypnosis is pretty unconvincing, as are the actors playing the couples’ future family members, as the ad drags on past the three minute mark. Meant to showcase IKEA’s new bedroom and bathroom catalog, it’s hard to believe many will sit through this long enough to notice the decor. While Forsman & Bodenfors may have had a huge success last year with Volvo’s “Epic Split,” chalk this one up as a huge miss.

W+K NY Gets Super ‘Normal’ for Gap

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As an agency denizen, you’ve no doubt embraced the notion of “normcore”…right?

It’s hard to believe that a t-shirt and jeans combo somehow amounts to a fashion statement, but the new Fall campaign from Gap speaks volumes on how the world will dress in 2014 (outside of pitch meetings, at least).

Wieden+Kennedy won the account without a review back in March, and this first campaign features print and (yet-to-be-released) TV spots with big stars like Anjelica Huston and Elisabeth Moss “Dress[ing] Normal” in a nod to clothes that resemble a uniform without trying too hard.

Since Gap’s strengths always concerned the basics, getting back to them seems like a good idea for the brand. Some alternate taglines on that theme for your review after the jump…

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Axe Collaborates with Tongal in ‘Kiss for Peace’


Axe collaborated with advertising crowdsourcing community Tongal for “Kiss for Peace,” a digital extension of the brand’s “Peace” campaign that launched early this year with a Super Bowl spot. While that spot was created by Axe’ agency of record BBH, the agency apparently had no involvement with the “Kiss for Peace” digital campaign.

Instead, Axe worked with Tongal community members, selecting four videos from four different directors for the campaign. The best of these, “The Cycle” (featured above) shows a kiss breaking a cycle of violence. It’s a simple, yet unexpectedly emotional ad from a brand not long ago associated with sexual gratuity. Other spots in the campaign include “Guerilla Kisses,” in which strangers are asked to share a “kiss for peace” (hmm, that one sounds kind of familiar…), “Clash and Connect” and “Simple Harmony.” The videos, currently running on the brand’s YouTube page, are designed to raise awareness for Peace One Day on September 21st. We’ve included a couple more of these after the jump. Read more

W+K Amsterdam and Kevin Durant Want to Know Who’s ‘The Next Baddest’

In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son.

In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. In fact, they might one day be lucky enough to challenge him (on his private rooftop court?) for the title of “The New Baddest.”

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