Yes, our Wednesday post on rumors that some portion of the Corona business would be up for review was extremely vague. But we were correct: the beer’s parent company just announced that it will no longer be working with GS&P.
Our sources told us nothing about which parts of the business would be changing hands, but both GS&P and Constellation, which owns Corona and Modelo among other brands, told AdAge this afternoon that they had “mutually agreed to end their relationship.”
So Corona Light/Modelo has launched an agency review.
-The Father Bob Foundation’s “Win Happiness” competition (video above) has an unusual grand prize.
-Content-driven ad network OneSpot has partnered with Time Inc. and Meredith’s branded content studios, among others.
-ShurTech Brands LLC, best known for its Duck Tape brand duct tape has contracted with Pittsburgh agency Brunner for digital marketing assignments on a project basis, following a two month review.
-Healthcare communications company LNNS announced the appointment of Ellen Fields as its first Chief Sharing Officer, tasked with leveraging “the principles of the sharing/collaborative economy to get ahead of the rapidly changing needs of pharma clients.”
-Adweek keeps you in the loop on “Accounts in Review.”
-Uber’s latest scandal has made a dent in its brand.
-WCRS launched a global campaign for King’s Candy Crush Soda Saga.
The Richards Group once again teamed up with Sugar Film Production and director Chris Smith for a lighthearted series of ads starring the San Antonio Spurs.
The new ads — “Toga,” “Slogans,” “Barbie” and “Wise” follow much the same formula as last year’s campaign, employing lighthearted, self-depreciating humor. In “Toga,” Tim Duncan returns to find Tony Parker, Patty Mills, Kawhi Leonard and Manu Ginobili so enamored with H-E-B’s Greek yogurt that they’re all decked out in togas. ”Why is everyone Greek?” Duncan asks disdainfully upon seeing his teammates, before singling out Kawhi as looking particularly ridiculous. Other spots find different ways to poke fun at one or more of the Spurs players, whether its Patty Mills‘ accent in “Barbie” or Kawhi reprising a line from last year in “Slogans.” Spurs fans already know what kind of goofiness to expect from the annual campaign, and The Richards Group doesn’t disappoint.
“Working with these guys, you can really tell what makes them world champions”, said Chris Smith. “Their ability to go into a huddle, takes notes and run with them—while adding their own individual flavor—makes them a lot of fun to work with each year.” Read more
The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.
While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.
Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:
Images and credits after the jump.
FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers.
The trailers feature dramatic gameplay footage designed to pique viewers interest in the game, which was released this Thursday. In the 80-second broadcast spot, “The Breach,” for example, an epic battle ends with a dragon blowing fire at the screen, which turns into the title and release date, accompanied by the tagline “Lead them or fall.”
But FCB West’s campaign doesn’t end with the trailers, as the agency created a whole interactive experience which “both challenges and rewards fans with bonus content like no other advertising campaign to date.” The agency created “Quest for the Red Lyrium Reapers,” an interactive experience at DragonAge.com which challenges players with finding hidden content within the game’s campaign videos, and offers a unique incentive: an in-game weapons pack. It’s an interesting approach to get fans engaged with FCB’s campaign, and one that makes the content relevant past the release date. Stick around for the online trailer (along with credits) after the jump. Read more
Vice Media may not be a traditional agency, but it does have a lot of clients and, depending on who you ask, some quality creative talent.
Holding companies are certainly interested: you may recall that Sir Martin and WPP bought a stake in the still-growing company in 2012 before Rupert Murdoch could climb on board.
There’s no denying that Vice Media does real work: in July we posted on in-house creative studio Virtue’s Spanglish-flavored campaign for AT&T. Based on what we hear from both an inside source and a report in this morning’s New York Post, the company seems to have all the interpersonal drama of a traditional ad agency as well.
Martin Williams has unveiled its holiday campaign for Mall of America, focused around a 30-second broadcast spot entitled “Sparkle.”
The spot highlights all the different finds visitors can pick up at Mall of America, with an emphasis on women’s clothing and jewelry. Set to a “modernized” version of “Carol of the Bells,” the spot intersperses shots of models showing off different clothing, jewlery, makeup, etc. with messages like “Always elegant,” “Always stunning,” and “Always festive,” ending with the tagline, “Redefine your holiday.”
A print campaign running in newspapers regionally and nationally in magazines focuses on the message that Mall of America offers “More choices than anywhere else in the nation, all under one roof,” while additional support is provided by six different OOH executions. Additionally, Martin Williams created a Digital Buyers Guide for Mall of America, which will be released on a microsite on Black Friday. The campaign follows a rebranding effort from the agency for the Bloomington, Minnesota retail complex in April.
“The Mall of America has so many options to fit anyone’s need or mood,” said Laura Terry, SVP and chief marketing officer of Martin Williams, in a press release. “No matter what people are looking for, the new holiday television spot reminds them that there is always something new and fun at the mall.”
Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland.
But first, this September entry from W+K for client Chrysler is less an ad than a short “making of” documentary about the company’s interactive factory tour project:
New work after the jump.
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