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Changes at Deutsch LA

Deutsch

Today we can confirm tips about two staffing changes at Deutsch LA: one arrival and one departure.

First, the agency signed Josh Hirsch as its new EVP/executive creative technology director.

Hirsch was CTO at Publicis Kaplan Thaler before the move, and he arrives to replace the outgoing CTO Trevor O’Brien, who left to devote himself full-time to The Experiment, a startup he co-founded.

In the new gig, Hirsch will oversee the Deutsch in-house development team responsible for redesigning the websites of clients like Taco Bell. Mediapost helpfully tells us that “His well-known creative achievement to date is his contribution to the HBO Voyeur Project while working at Big Spaceship.”

Also: friend of the site and all-around good guy Jeff Sweat, who previously served as SVP of PR and social media at Deutsch, has left to accept a job at 72andSunny. No word on Sweat’s official title in his new position at this time, though we look forward to accepting all his future pitches.

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Saatchi & Saatchi Europe Turns Prague into ‘The Musical City’ for Toyota

If you like watching bad karaoke, you’re going to love Saatchi & Saatchi Europe’s newest spot for the Toyota Yaris Hybrid.

The agency turned Prague into a playlist by replacing street signs with the names of songs (much to the chagrin of local cabbies) and connecting the car’s stereo to the GPS so that the song changed every time the driver changed streets. In this way, drivers could select the song by altering their route. Supposedly the “best performers” were chosen to appear in the television spot, which airs in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain, but we think you’ll agree “most entertaining” is a more accurate description.

So what does karaoke have to do with the Toyota Yaris Hybrid? Read more

Y&R NY Celebrates ’5 Second Filmmaker’ for Dell

For the latest in the brand’s “Learning Meets Doing,” Y&R New York teamed up with Über Content and director Adam Gunser to create a mockumentary celebrating “5 Second Filmmaker” Marty Goldberg.

Goldberg is the (fictional) king of the the 5-second film, taking home the “Cinco” award year after year and employing “The Goldberg Method” while grooming his assistant and protege. Seemingly targeting the growing popularity of the short-format Vine, the mockumentary mostly seems to be trying too hard and its humor never really hits it mark and struggles to find a cohesive tone. Most of the time, the spot seems to be mocking Goldberg, but elsewhere seems to celebrate his working methods showcasing Dell technology. Also worth noting is that the brevity-mocking video feels long at 2:15. Goldberg could have done it in five seconds. Stick around for credits after the jump. Read more

Publicis Seattle Plays in the Rain for Bumbershoot

Here’s a quick slice of “experiential” for a Friday morning. Publicis Seattle, tasked with promoting local arts and music festival Bumbershoot, got creative in playing on the one thing everyone associates with the city: rain.

Some behind-the-scenes on these water-activated ads: the agency’s creative team used NeverWet, a “two-part spray paint system” that’s invisible when dry, to stencil these messages on several stretches of city sidewalk for “practically no budget.”

They also inspired us to find our favorite related quote from our favorite fictional Seattle resident:

Niles Crane: “Is that rain?”

Frasier Crane: “No, that’s God crying.”

Credits after the jump.

Read more

Friday Morning Stir

-Leo Burnett Toronto turned ATMs into “Automated Thanking Machines” for TDCanada (video above).

-BBDO Executive Creative for South China Kevin Lynch documents his year of Airbnb. link

-A new Nine West print campaign features the right shoes for unusual moments. link

-36% of video ads are not viewable worldwide. link

-Trojan recently ran this location-based campaign. link

-FX Networks has selected Publicis Groupe’s Zenith to handle television and digital media planning and buying across its multiple brands (FX, FXX, FXM and FXNOW). link

-Southwest Airlines, Seaworld sever ties. link

We Hear: Infiniti No Longer with TBWA

*EMBARGOED* 2014 Infinti Q50

To follow up on a story Adweek posted a whole three weeks ago (we know, we know), we did receive word today that TBWA\Chiat Day will officially no longer serve as the AOR for Infiniti after more than fifteen years.

In late June we heard that a total of seven agencies were chasing the account, and two weeks later sources told Adweek that CP+B, BBH, GS&P and Anomaly were the only ones left standing.

On an interesting side note, General Motors poached Infiniti CEO Johan de Nysschen earlier this month in the middle of the review–a move that certainly disrupted the process a bit.

In other words, expect news on which agency won the business to arrive shortly.

UPDATE: The pitch is ongoing and TBWA will continue working with Infiniti through the end of this year.

Thursday Odds and Ends

-SilencerCo introduces their new shotgun silencer with “Johnny Dronehunter: Defender of Privacy” (video above). link

-Beth Viner named CEO of brand consultancy Interbrand’s New York and San Francisco operations. link

-An artist and stage designer set up “a staggering installation” of ceramic flowers around the Tower of London to celebrate the centennial of Britain’s involvement in WWI. It’s pretty impressive. link

-Microsoft loses email privacy case. link

-Miami Ad School/ESPM pays homage to retro gaming for Tic Tac. link

-Brands jump on the Sharknado 2 bandwagon. link

-Twitter acquires password-sharing startup Mitro. link

-Wyatt Nueman‘s “I Feel Sorry For Your Children” photography exhibit opens tonight at Safari Gallery. link

Saatchi & Saatchi, Sydney Brings Out the ‘Bad in Dad’ for Toyota

Saatchi & Saatchi, Sydney has a new campaign for Toyota, entitled “Bad in Dad,” featuring one dad’s “bad” antics, attributed to his new Camry RZ.

Set to George Thorogood‘s ubiquitous “Bad to the Bone,” the dad is pictured using his leaf blower to blow leaves onto the neighbors yard (kind of funny), spraying his wife with a hose (cute) and embarrassing his son with the locked door trick as he picks him up from soccer practice (just plain cruel). The narrator at the end of the 45-second spot asserts that the new Camry will “bring out the bad in dad,” making the positioning of the vehicle as the motivator behind dad’s behavior explicit. While he may occasionally step over the line, the dad’s antics are mostly presented as the kind of things most of us think about doing, don’t, and then wish we had, which fits with the vehicle’s presentation as a sort of liberator. Stick around for credits after the jump. Read more

We Hear: W+K Signs S7 Airlines

S7-library

While the agency’s official comment is “no comment”, an anonymous tipster can confirm today that Wieden+Kennedy‘s newest client is S7, formerly known as Siberia Airlines.

Never heard of it? It’s the largest domestic airline in Russia, or the equivalent of our own Southwest to Aeroflot’s United.

We’re told that the company, which previously stuck with Russia-based agencies like Leo Burnett Moscow for its advertising needs (a Burnett campaign won two awards at Cannes this year), wanted to expand and go with an overseas shop in order to win greater market share as more and more Russians travel for both business and pleasure.

W+K–which also serves as AOR for Delta–beat three other agencies on the pitch.

Some odd S7 ads after the jump.

Read more

TBWA/Chiat Day Taps Bret Michaels in ‘Tough Love’ for Nissan

TBWA/Chiat Day tapped reality star/former Poison singer/sole proprietor of bandana manufacturers in 2014 Bret Michaels in their latest campaign for Nissan, entitled “Tough Love.”

The centerpiece of the new campaign, which celebrates the toughness of Nissan’s line of commercial vans, is a music video of Michaels covering “Endless Love,” the schmaltzy 1981 hit written by Lionel Richie. Just what you always wanted. The video alludes to a series of six product demonstrations at Nissan’s Arizona Testing Center while Michaels belts the tune into a golden microphone. Videos of the product demonstrations, featuring Michaels, are also available, and viewers who survive the full length of the music video are prompted to choose one of them to view. As it turns out, they’re a lot easier to stomach than the music video, and not just because they’re shorter. Credits and two product demonstration videos after the jump. Read more

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