If you didn’t catch Business Insider‘s jarring “37 Creatives Most Lusted After by Rival Agencies” report, well, here’s one of those mentioned. After spending the last three years as SVP/executive creative director on Diageo, Nikon and other accounts at MRM, Doug Speidel has moved over to Digitas to take on the similar role of SVP/creative at the Publicis Groupe agency’s New York office. Prior to his time at MRM, Speidel (pictured), among other things, helped launch TBWA\Chiat\Day’s TEQUILA\ unit, where he served as ECD.

Joining Speidel at at Digitas NY is Tribal DDB alum Fritz Desir, who assumes the position of VP/group director, head of experience design. During his career, Desir also led experience design departments at the likes of RAPP.