Ad Execs: The New Environmental Power Rangers

Maurice Levy, Michael Roth, John Wren, Miles Nadal of MDC Partners; Seth Farbman of Ogilvy and representing WPP; David Jones of Euro RSCG Worldwide and representing Havas; Tom Carroll of TBWA Worldwide; Byron Lewis, UniWorld and Linda Sawyer of Deutsch walk into a bar. Marty says to Linda: “Oi. Is that my hat?” And then, Linda says…

No. That would be too awesome if I had a joke about all these guys. Instead, the Power Rangers of advertising got together to meet with UN
Secretary-General Ban Ki-moon. This meeting is to kick start a UN communications initiative to help combat climate change. The industry’s working group, which has yet to be selected, will be made of hand-picked directors from these various industries. Will it be you?
Notice also, there ain’t a digital agency chief on the list. Way to work together guys.

Anyway, Michael Lee, Executive Director of the IAA, said that: “The ultimate selling proposition might just be saving the planet. Nobody, anywhere, can surely defy the gravitational pull of responsibility?”

While this a good thing for advertising agencies to get involved with it, Lee is on crack. The gravitational pull of responsibility? Dude is just out of his mind. I hope that this effort doesn’t kick off with language touting the responsibility of all of us, because you know – that hasn’t worked for, ohhhh…. the last thirty years.

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More: Introducing The Social Media Advertising Council!!!

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.