Here’s a commercial for a book, something we thought was relegated to sexy half-shirted lady novels with Fabio on the cover. Leave it to an ad man to use a spot on the YouTubes for pimping purposes. Who? James Othmer, which you knew from the headline. We’re slow readers, but let us know what you think of the ad, mmk?
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Learn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!