Saatchi & Saatchi Wellness, a division of Publicis Healthcare Communications that helps clients sell their "wellness" related products has just picked up Durex. Because nothing makes one feel well more than some good sex. Especially when the condom you're using feels like nothing — as Durex's new Avanti Bare line claims.

Here's what SSW blogger extraordinaire Jim Joseph said about the whole thing:

As in condoms, lubes, and intimacy products. Sex....the ultimate in wellness. Just ask us, we'll tell you.

We are launching a brand new condom, called Avanti BARE, which is just hitting retail locations now. It's a new "soft-as-skin" non-latex condom.

You may not realize that Durex is the number one brand around the world. And now we are taking on America!

It's a good time to be in the condom marketing business as people are undoubtedly having more sex to replace the caviar and champagne.

More: "Chew on This, Saatchi"