From Chicago-based Energy BBDO comes a new Tumblr-based campaign for Altoids dubbed the “Hall of Curiosity.”
While some might expect something called the “Hall of Curiosity” to feature three-headed baby pigs, sideshow oddities and Bootsy Collins in character from that recent Old Navy spot, this Altoids website features such relics as the “First Altoids Tins with Granite Floors,” the “Second Altoids Mint” (as the first was apparently eaten), and the “Golden Monkey Altoids Lamp” (which, according to the grainy black and white video above, was stolen).
Okay, so some of the prized “artifacts” make a bit more sense than others. But, probably the neatest part of this campaign is knowing that each of the items in the “Hall of Curiosity” that weren’t “stolen” are all available for bid on eBay, perfect for that hard-to-shop-for person on your Christmas list who inexplicably has a thing for breath mints. Also, Chicagoans should keep an eye out for Curious Altoids-inspired art installations popping up around the city as part of the campaign. Wait, are we supposed to steal those too?
Credits after the jump.
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Kevin Lynch
Copywriter: Andrei Chahine
Art Director: Ryan Stotts
Client Service Director: Chris Reed
Account Director: Emily Kane
Account Supervisor: Sean Brewster
Account Executive: Amy Henning
Planning Director: Shannon Smiley
Digital Strategy Director: Leah Gritton
Interactive Producer: Dan Corken
User Experience Architect: Josh Friedman
Photographer: Ryan Stotts
Producer: Meagen Moore
Editing House: Whiz Bang
Editor: Daniel Ryan
Sound Designer: Zack Goheen
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