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Amsterdam Worldwide Launches New Global Brand Platform for Warsteiner

Last year, Amsterdam Worldwide was tapped to lead the Warsteiner Beer business, and their work with the brand can now be seen in their recent global brand platform, intended to “refresh the brand in its existing markets, and firmly establish it in emerging markets.”

The campaign, which kicked off in Germany on the 10th and will roll out gradually in over 60 markets worldwide, features television, print, and “high levels of digital media activity across the board.” Amsterdam Worldwide clearly wants to target the young and the young at heart (such as the 45 year-old skateboarder in the “Do It Right” television spot featured above), as evidenced by the online documentaries meant to supplement the television campaign which include profiles of a skydiver and a graffiti artist.

“Traditional beer advertising is cluttered with a lot of clichés and not particularly inspiring insights – we had a chance with Warsteiner to break away from that mould and celebrate a brand culture that lives and breathes an intense commitment to creating a truly premium beer,” explains Amsterdam Worldwide’ s Strategic Director, Uli Kurtenbach. “It was a natural step to inspire Warsteiner’s consumers to take on their own lives with the same enthusiasm.”

Stick around for credits and a profile of “Freefly Rob” after the jump.

Credits:

CAMPAIGN

Client: Warsteiner Brauerei, Haus Cramer

Campaign: Mach das einzig Wahre

Territories: International

Duration of campaign: 2014 and beyond

TV CAMPAIGN

Agency: Amsterdam Worldwide

Strategy: Uli Kurtenbach

Executive Creative Director: Richard Gorodecky

Senior Copywriter: Richard Gorodecky

Senior Art Director: Daniel Peirón

Copywriter: Amadeus Henhapl, Karen Cardy

Art Director: Fabian Hupfauf

Client Service Director: Megan Wooding

Client Manager: Agathe Wiedemair

Producer: Neil Henry

Prod company: RadicalMedia, Berlin

Director: Hanna Maria Heidrich

Director of Photography: Franz Lustig

1st Assistant Director: Gregor Stitzl / Joe Nolan

Executive Producer: Catherine Baikousis

Producer: Tobias Steinhauser

Post Production: Darlings Post Production

Head of Editing: Doug Hancock, Darlings

Head of VFX: Robert Okker, Darlings

Colourist: Robert Thomas, Darlings

Compositor: Chaja Koe, Floris van der Veen

In-house Producer: Violeta Nikolova

Music Supervision: Audentity

Sound Designer: Niels den Otter, Guido Maat, Audentity

Music Licencing: Niels den Otter, Audentity

Sound Recording: Nick Smith, Stainless Sound and Music

INTERACTIVE CAMPAIGN

Agency: Amsterdam Worldwide

Strategy: Uli Kurtenbach

Executive Creative Director: Richard Gorodecky

Art Director: Daniel Peirón, Fabian Hupfauf

Copywriter: Richard Gorodecky, Amadeus Henhapl, Karen Cardy

Designer: Eric Ruiz

Client Service Director: Megan Wooding

Client Manager: Agathe Wiedemair

Account Executive: Daniel Maciejewski

Digital Production: Jan-Peter Wiersma

Prod company: GOOQX, Think Big Media

PRINT CAMPAIGN

Agency: Amsterdam Worldwide

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