This clip appears to have been sent last night as part of a “monthly-ish” newsletter from Victors & Spoils, the Boulder-based operation which you are probably well aware of by this point. Yes, it’s for Axe, was directed by MJZ’s Rocky Morton and in all likelihood, crowdsourced. The message here? Dandruff is deadly, gentlemen, so why not scrub your mop with some Axe shampoo so you can meet a bevy of women who look like they emerged from a Hostel sequel. Well, at least it’s a bit, um, different and V&S seems to have some grasp on what the Axe demo is, but how does it compare to, say, BBH New York or Ponce’s work for the Unilever brand?
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