PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

And Now, V&S Shows Us How Flakes Can Kill

This clip appears to have been sent last night as part of a “monthly-ish” newsletter from Victors & Spoils, the Boulder-based operation which you are probably well aware of by this point. Yes, it’s for Axe, was directed by MJZ’s Rocky Morton and in all likelihood, crowdsourced. The message here? Dandruff is deadly, gentlemen, so why not scrub your mop with some Axe shampoo so you can meet a bevy of women who look like they emerged from a Hostel sequel. Well, at least it’s a bit, um, different and V&S seems to have some grasp on what the Axe demo is, but how does it compare to, say, BBH New York or Ponce’s work for the Unilever brand?

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!