After spending nearly three years serving as global creative director on Absolut at TBWA\Chiat\Day, Sue Anderson is heading over to the West Coast to serve as ECD at CP+B’s L.A. office. In the city of angels, Anderson will team up with co-ECD Jason Gaboriau, who’s been without a partner-in-crime since Tiffany Rolfe headed to the East Coast to join Co:, to lead the creative department in L.A. and on the Microsoft account.

Prior to her time at Chiat NY, Anderson spent six years as a creative director at W+K Amsterdam, where she served as a creative director on Coca-Cola and P&G among other clients. So tell us, Sue, why the move to CP+B? “I joined the agency because I love making things,” she says in a statement, adding, “and there are few places that rival the amazingness of things CP+B makes on a consistent basis. They are brave, they solve real problems and they never go unnoticed.” Hope you had your fill of hyperbole today, folks.