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Arnold NY Gets Sensitive for Unilever’s Simple

Arnold New York has a new campaign for Unilever’s brand Simple, the leading “perfume and color-free” skin care brand in the UK for over 40 years which launched in the US back in 2012.

Evolving from the idea that all skin can be sensitive, especially with the impact of cold, heat, wind, and city pollution, the campaign takes an approach to match its product’s name. Arnold dramatizes the idea by projecting images of possible triggers for sensitive skin (UV rays, stress, pollution, etc.) directly onto skin. It’s a straightforward but visually interesting approach that attempts to demonstrate that “the best way to fight the harshness is through the kindness of Simple.” Whether it can help Arnold build the brand into a powerhouse this side of the Atlantic remains to be seen. Credits after the jump.

Credits:

Global Chief Creative Officer: Aaron Griffiths

Group Creative Director: Sergio Flores

Senior Art Director: Yasmine Hamdy

Senior Copywriter: Seth Hill

Producers: David Fisher and Kristen Walsh

 

Marketing team:

VP Marketing Director: Simona Margarito

Associate Marketing Producer: Marie-Laure Davy

 

Production Company: Great Guns

Executive Producer: Marcello Blue

Line Producer: Gonul Aldogan

Director: Calum Macdiarmid

 

Editorial Company: KYLE Edit

Executive Producer: Brigitte Stanovick

Editor: William Zitser

 

Post Production Company: Absolute Post

Post Production Producer: Melissa Stephano

VFX Director: Jimmy Bullard

Flame Artist: Morgane Furio

 

Sound Mixing: Heard City

Music Company: Human

Music Producer: Kit Winter

Music Liaison: Phil Lawlor/Big Sync Music

 

Photographer: Sarah Maingot

Retouching: Graeme Bulcraig at Touch Digital UK

 

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