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Audi May Have a Super Bowl PR Nightmare On its Hands

Looks like German car manufacturer Audi forgot some of its own country’s history when it approved a new social media campaign that ties into its Super Bowl ad. The automaker introduces us to the Green Police, who are “officers” that appear in a series of mock PSAs that teach us how to make better choices to protect the environment.

Only it should’ve been Audi that made a better choice with the name. On his blog, Danny Brown notes that the name Green Police refers to a group that was affiliated with Nazi persecution and execution of millions during World War II.

We obviously know which “green” Audi is referring to with this current campaign, but the brand might’ve been better served delving into a history book or two.

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