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Erik Oster

Erik Oster is a freelance writer and editor from Connecticut. He’s previously written for The New York Egotist, Podium Ventures, and The Faster Times. He still pines for a second season of “Freaks and Geeks.”

Friday Odds and Ends


-Apple’s “Pride” video features the company’s employees and family members marching in San Francisco’s Pride Parade (video above). link

-Media companies are building in-house creative shops to offer marketers. link

-Rap Genius raises $40 million, rebrands as Genius. link

-Brands react to LeBron James‘ return to the Cavs. link

-Twitter to brands: “Come to us if you want to reach fans freely.” link

-LeBron’s “good guy” brand makeover. link

Translation Dives Into Summer for Champs

Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”

The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits. Read more

Pereira & O’Dell New York Adds New Head of Production

Tennille TeaguePereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

Deutsch LA Brings Pop Secret to the ‘MicroRave’

Adweek described Deutsch LA’s “MicroRave” for Pop Secret perfectly as “like a sad, seizure-inducing nightclub for corn,” in a post that also questioned whether it was the worst ad of the year.

Deutsch LA points out, defensively, “This wasn’t intended as an ad, but as a quickie video for social media meant to celebrate the EDC festival happening the weekend we launched it,” which may disqualify it from that title. The premise of the spot (or “quickie video” or whatever you want to call it) is simple: popcorn attend a “MicroRave” complete with blasting electronic music, seizure-inducing lighting, beads of butter-sweat (which doesn’t exactly make Pop Secret seem appetizing) and a trail of kernels sadly waiting to get in. As if that wasn’t enough already, there’s also a 20-minute long “Extended Party Version,” which we’ve included for anyone masochistic enough to attempt to sit through it after the jump.  Read more

mcgarrybowen Brings Together TMNT, Pizza Hut

mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”

The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump. Read more

Friday Morning Stir

-”First Kiss” director Tatia Pilieva asked strangers to undress each other for this promo for Showtime’s Masters of Sex (video above). link

-Departing Karmarama founder Dave Buonaguidi on “Mad Men culture, professional creatives and awards obsession.” link

-Walmart to buy media for suppliers. link

-Agencies are increasingly focusing on cause marketing. link

-Ten revealing digital marketing stats. link

-”Portrait of a Creative” gives an inside look into the lives of agency creatives. link

-Doritos Roulette bags feature a few extremely spicy chips. link

Thursday Odds and Ends

-Commercial director Nickolas Duarte created the spot “Brothers” for Western Union, starring two young non-actors (video above). link

-Production company and animation studio Not To Scale collaborated with luxury shoe brand John Lobb to write, design, direct, and produce “Time’s The Charm.” link

-Mercedes-Benz is using Instagram to sell cars to millenials. link

-Boys II Men think pretzel buns are sexy. link

-Spirit Airlines is encouraging angry customers to “Hate on us.” link

-Click 3X has announced the addition of Senior Digital Producers Jie Chen and Shelley Russell. link

-Baltimore-based agency MGH “has been selected by Benari Jewelers and Medifast Weight Control Centers in the Washington, D.C., area to provide a variety of advertising and marketing services” and is also expanding its relationship with Old Bay, for whom the agency will now provide social media marketing.

The Vault Taps Dante Exum for Foot Locker

The Vault tapped NBA Draft prospect Dante Exum for a humorous new Foot Locker campaign.

The series of 15 second spots, entitled “Everything Changes After the Draft” highlight how things don’t change after the draft. Although Exum seems to perceive himself as a celebrity, it’s evident no one else does. The approach works best on the above “Paparazzi,” in which Exum informs friends that he doesn’t want to head to Foot Locker because “paparazzi might be there,” eliciting uncontrollable laughter from his two buddies. Other spots in the campaign take a similar approach, seeing Exum practicing his autograph, interacting with a dorky neighbor, combing through “fan mail” and making a dinner reservation. We’ve included “Reservation” and “Fan Mail,” along with credits, after the jump. Read more

Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

BETC Welcomes New Senior Creative Team

downloadBETC has welcomed a new senior creative team in art director Stéphanie Thomasson and copywriter Marc Platet. The pair will work with BETC Creative Director Manoëlle Van der Vaeren.

Thomasson arrives at BETC from Leo Burnett where she developed campaigns for clients including Charal, Fiat, Jeep and the Mimi Foundation. Her “If Only For a Second” integrated campaign for the Mimi Foundation recently received several awards, including one D&AD and nine Cannes Lions. Prior to TBWA, she was an art director for TBWA, where she worked on work for Playstation, SNCF, McDonald’s, Nissan, and Aides, and Amnesty International. She won a Gold Lion for the “Signatures” video for Amnesty.

Platet comes to BETC from McCann, where he worked on the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts. Prior to McCann, he was a copywriter at TBWA, where he worked on campaigns for clients including BMW, MINI, Absolut Vodka, and Martell.

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