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Erik Oster

Erik Oster is a freelance writer and editor from Connecticut. He’s previously written for The New York Egotist, Podium Ventures, and The Faster Times. He still pines for a second season of “Freaks and Geeks.”

Brave Utilizes ‘Skip Ad’ Button in ‘Don’t Skip Breakfast’ for EAT

Creative agency Brave has a new pre-roll campaign for EAT which cleverly utilizes the “Skip Ad” button.

The spot begins with the message “Don’t Skip Breakfast” as a man unwraps a breakfast sandwich. Then, the word “Don’t” appears over the “Skip Ad” button, as a way to get people to stick around which also ties in with the message. Viewers who make it all the way through are told “Well done breakfast lover!” and offered a coupon for EAT’s hot bacon roll. While certainly not the first or best use of the “Skip Ad” button we’ve seen, Brave found a clever way to get people to not press the skip button (not an easy thing to do), and maybe think twice about skipping breakfast while they’re at it. Read more

Saatchi & Saatchi Appoints Christine Prins as CMO

saatchi-and-saatchi-square-logo1Saatchi & Saatchi finally has a new chief marketing officer.

The agency announced the appointment of Christine Prins to the position of chief marketing officer today, Adweek reports. Prins fills the role, which has been vacant since Ben Bittman left the agency in 2010. She arrives from KBS+, where she has worked in business development since 2008, most recently serving as chief growth officer. Prior to KBS+ she spent almost two years working in business development at Publicis.

Prins joins a management team including fresh arrivals CCO Jay Benjamin (who arrived in April) and CSO Wanda Pogue (July). Some of Saatchi & Saatchi’s biggest accounts include General Mills, Procter & Gamble and Walmart, and the agency recently added Heineken’s Tecate beer and Vita Coco to its roster.

Wednesday Morning Stir

-Grey, Spain takes strong hair to new heights with “Hairhang” (video above).

-Advertising Week attendees are encouraged to become fearless.

-KBS+ names Jessica Peltz investment director.

-160over90 attempts to raise millenials’ blood pressure.

-DDB Singapore transforms social media logos for Breast Cancer Awareness Month

-A look at the WPP/App Nexus deal.

-How brands are using Twitter’s ad program Amplify.

Tuesday Odds and Ends

-BETC unveils “The Legend Continues” for the Peugeot 208 GTi (video above).

-eBay announces plans to spin off PayPal in 2015.

-Whitehouse Post LA adds editor Martin Leroy.

-Tool announced the addition of design director GMUNK.

-Allen & Gerritsen announced the addition of 16 new hires to their Philadelphia office across numerous departments today.

-Otter Media today announced the appointment of former American Airlines chief commercial officer and AT&T senior executive Virasb Vahidi as CEO.

-The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and intellectual piracy today at the IAB MIXX Conference.

-Dunkin’ Donuts bets big on social media in new campaign.

Cavalry Crafts ‘Anthem’ for Coors Light

Cavalry has a new campaign for Coors centered around a 30-second anthem ad.

The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well. Read more

Ogilvy Shows Moms Their Beauty ‘Legacy’ for Dove

Ogilvy Paris has a new online spot for Dove examining how mothers’ insecurities about their bodies carries on to their daughters.

For the spot, Ogilvy Paris asked mothers to fill out a survey asking what they did and didn’t like about their own bodies. Then, they had their daughters fill out the same survey, which, unsurprisingly, contained many of the same answers. When the mothers were then presented with their daughters’ surveys, they realized how they were passing down their feelings about their bodies, both positive and negative, to their daughters and resolved to be more confident and happy with themselves.

“Whether a mother, aunt, coach, teacher or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence,” Jennifer Bremner, director of marketing at Dove, told Adweek“Dove has long been dedicated to fostering positive self-esteem in women and girls, and we invite all women to join us in making a difference to the next generation by ensuring their own beauty legacy is a positive one.”

Ogilvy has made Dove synonymous with empowerment through its advertising celebrating different ideas of feminine beauty, winning accolades for the viral “Real Beauty Sketches.” While the more recent “Patches” was criticized by some as condescending and inauthentic, even receiving its own parody, “Legacy” marks a nice return to form, with its positive message reminiscent of the success of “Real Beauty Sketches.” The spot, which was uploaded today, will have an uphill battle to reach the same level of viral success as that ad, but its shareability all but ensures it will reach millions of views before long.

BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Read more

Team Detroit Introduces Ford Transit

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5′ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG. Read more

Etcetera/DDB Launches ‘The People Network’ for TNT

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. Read more

Tuesday Morning Stir

-Marcel is “Committed to Better Energy” for Total (video above).

-A survival guide to Advertising Week 2014.

-Martin Sorrell moderates opening panel at Advertising Week 2014.

-Advertising Week 2014 day one highlights.

-What Digiday editors learned at Advertising Week (day one).

-What you should know about Atlas, Facebook’s new ad-targeting program.

-The ad industry reacts to Hong Kong protests.