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Erik Oster

Erik Oster is a freelance writer and editor from Connecticut. He’s previously written for The New York Egotist, Podium Ventures, and The Faster Times. He still pines for a second season of “Freaks and Geeks.”

Tuesday Odds and Ends


-Arnold Worldwide led this “Paint by Goya” initative on behalf of client Santander and its sponsorship of the recently-opened Francisco Goya retrospective “Goya: Order & Disorder” (video above).

-Fred Savage will be the new voice of Honda.

-The inaugural ADWKSF (Adweek San Francisco), will take place October 27-30, and will “highlight advertising’s tech, storytelling and creative aspects.”

-Mystery brand is giving away $50,000 in prizes to individuals who correctly guess its identity.

-New Ogilvy unit, OgilvyAmp, will be devoted to “data strategy and planning, analytics services and data management.”

-VML Atlanta teamed up with the Ghostbusters franchise to launch KrispySkremes.com.

-Digital Pulp announced the addition of UX Designer Dave Hadden.

-Old Navy turns selfies into balloon portraits in celebration of its twentieth birthday.

Laughlin Constable Gets Suggestive for BOD Man

Laughlin Constable is launching its first campaign for BOD Man, Parfum de Coeur’s (PDC) popular fragrance brand for men with three new 15-second broadcast spots produced in-house.

In the ads, Laughlin Constable channels the hypersexualized approach Axe took years ago, with two of the three spots dialing up well past innuendo. In “Walk of Shame,” for example, a man walks out of an apartment complex with disheveled hair. A voiceover shares “BOD Man Tip #44″: “Never turn down the impossibly rare opportunity to double-down and turn the walk of shame into the walk of game,” as a young redheaded woman sniffs the dude and smiles at him, a sign that she’s clearly down. It’s hard to tell over the course of the ad’s 15 seconds if this is a parody of over-the-top men’s fragrance advertising or just over-the-top men’s fragrance advertising.

The other spots in the campaign take a similar tone, with one emphasizing that “What you spray on in the morning could very well determine what you take off at night,” which obviously translates to “This product will get you laid” to horny adolescent males. A third spot takes a slightly more toned-down approach, but doesn’t completely shy away from the suggestiveness. The broadcast spots will run nationally on ESPN starting today, and feature a live integration on SportsCenter. They will be supported by a large digital effort, as the campaign actually marks “a shift of more than half of the brand’s media spend into digital,” as well as social media and OOH components. Read more

BBH London Brings Together Rivals for KFC

BBH London has released a new spot for KFC in the UK entitled “Fans.”

In the 90-second spot, two brothers support rival footie clubs — Stirling Albion FC and Dunfermline FC — and each attends a match with one of their parents. Both diehard fans are quite serious about the match but only one team comes out on top. But in heartwarming yet predictable fashion, KFC brings the family back together, and soon the boys are bonding over the new Colonel’s Brownie Bucket. While it may not exactly be breaking new ground, it’s a cute spot and well-executed enough to not seem over-the-top. Read more

MOFILM Adds Latest Chapter to ‘Greatness Awaits’ for Playstation

Playstation teamed up with MOFILM for the latest installment in the ongoing “Greatness Awaits” campaign promoting the PS4, which debuted during Sunday Night Football’s San Francisco 49ers vs. Denver Broncos’ game.

While last year’s installment from BBH New York at least felt like it tweaked the formula a little bit, the latest iteration of “Greatness Awaits” struggles to differentiate itself from its past. The 60-second “Friendly Competition” opens with two buddies throwing it down on the basketball court. “What do you got?” asks one friend. “I’ve got Kevin Durant,” the other replies, and morphs into the gaming version of the NBA star. From here, the friends find themselves thrown into a series of games in a now very familiar formula, set to Daft Punk’s “Contact,” ending with Destiny and the “Greatness Awaits” tagline. Maybe it’s just that it’s been used so much, both in and out of this particular campaign, but the approach now feels somewhat stale and “Friendly Competition” does little to expand upon or revitalize it. Read more

David&Goliath Gets Chaotic for VIZIO

David&Goliath is launching a new campaign for VIZIO, championing the brand’s P-Series Ultra HD TV, which has four times higher resolution than standard HD.

The campaign debuts tomorrow with the broadcast spot “Fallen Tree.” In the 30-second ad, a family is so captivated by their P-Series Ultra HD TV that they fail to realize a fallen tree has crashed through their window, even as a rescue team arrives. “With four times the resolution, nothing is more captivating,” says the voiceover at the spot’s conclusion. While it may not be the most innovative approach, it showcases the P-Series Ultra HD TV well and is flexible enough for a number of future variations on the theme.

A second spot, “Turkey Dinner” follows in the same formula, with a pair of dogs devouring a turkey dinner while their owners are too captivated watching football to notice. “Turkey Dinner” and a third spot, entitled “Pillow Fight” will roll out in the coming months, with all three ads airing on national cable. Read more

MUH-TAY-ZIK | HOF-FER Shares ‘DubTales’ for Golden State Warriors

MUH-TAY-ZIK | HOF-FER has a new campaign for the Golden State Warriors entitled “DubTales.”

The Dubs is a nickname given to the club by fans, and the first installment in the “DubTales” campaign involves an obsessive fan/food truck owner talking up Stephen Curry. He boasts of Curry’s Herculean accomplishments such as, “the arc on his shot is so big, it fits two of each animal on Earth,” and “He makes it rain so much they’re asking him to end the California drought.” The campaign also invites fans to write their own “DubTales” to be featured on Golden State Warriors social channels, merchandise and even during games.

“In the last few years The Golden State Warriors have gone from a team that usually missed the playoffs to a contender with stars famous throughout the world,” said John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. “When you get that big, your highlights become the stuff of legend. #DubTales exaggerates and pushes those legends to incredible places.”

The campaign launched on October 13th to stoke excitement for the upcoming NBA season. New spots will continue to roll out throughout the season. Read more

Tuesday Morning Stir


-Kit Altin, planning director at Leo Burnett London, explores three mistakes people make when writing a brief (video above).

-Kathy Ruiz, senior art director at JWT New York, on why the creative process needs a makeover.

-ABC is close to selling out Oscar telecast at $1.9 million for a 30-second spot.

-Foursquare turns to subway ads in bid to attract mainstream users.

-Lee Clow, chairman of TBWA\Media Arts Lab and director of Media Arts at TBWA\Worldwide, talks about the importance of purpose-based advertising.

-Brands and agencies discuss the largest impediments to the growth of programmatic advertising,

-Seven TV spots from the last time the Royals were in the World Series.

Monday Odds and Ends

-M&C SaatchI London imagines the “#CouldBeTrue” story of Ballantine’s Whisky (video above).

-San Francisco-based agency  Odysseus Arms have launched Hack The Election, a site aimed at getting millenials to help back the Clean Power Plan.

-R/GA announced the ten startup companies selected for the 2015 R/GA Accelerator class.

-UNO’s Pizzeria & Grill announced the selection of AMP Agency as its agency of record.

-Production company Sandwick announced the additions of Tommaso Bertè and Paolo Borgato to its directorial roster for U.S. representation.

- Full-service cultural branding firm LatinWorks has been tapped to launch Montejo, Anheuser-Busch’s first Mexican beer, in the U.S. market.

-Nestle revives “last Rolo” line in new online campaign.

-Adweek explores the story behind Sriracha’s iconic rooster logo.

adam&eveDDB, UK Slows Things Down for YouTube

adam&eveDDB, UK enlists the aid of The Slow Mo Guys in a new online ad in support of YouTube, directed by Jack Driscoll, released in both 30 and 60-second iterations.

Since, in recent years YouTube has seen some fierce competition in a market they seemed to solely dominate for a long period (namely Vine), using one of its most popular channels to promote the service makes a lot of sense. It also helps that the schtick The Slow Mo Guys employ is pretty handily explained in under 30-seconds but engaging enough to capture people’s attention. The Guys also tout YouTube as an interactive community by showing how they take suggestions for their show. This format works well for YouTube, allowing its stars to champion the format while also gaining free exposure.

Ant Farm Teases Call of Duty: Advanced Warfare Release for Activision

With the release of Activision’s Call of Duty: Advanced Warfare coming up on November 4th, Ant Farm has released a 60-second gameplay trailer, the last piece in the long advertising onslaught for the game, which kicked off with a reveal trailer starring Kevin Spacey (who voices a character in the game) back in May. 

Lines from Spacey’s in-game character hold together the trailer, along with gameplay footage and quotes from advanced reviews of the title, such as Forbes‘ “…transcends the line between game and film…” The spot highlights the changes from previous iterations in the franchise, touting a more important plot and improved multiplayer while putting the game’s improved graphics on display. Fans of the franchise have probably already put in their pre-orders but emphasizing the changes in the franchise could bring some newcomers on board.

“We’ve been partners with Activision on the Call of Duty franchise from its infancy, and over the years we’ve had the fantastic opportunity to see it grow to become the massive pop culture phenomenon it is today,” said Rob Troy, chief creative officer at Ant Farm. “This year, the graphics and the multiplayer aspects of Advanced Warfare took a huge leap forward, so the creative aspects behind this campaign needed to pay homage to that.” Read more

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