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Inocul8tor

Brut Wants You to Get Slap-Happy

We received this little gem for Brut over the weekend, which lets you, the visitor, choose a weapon and lay the smack down on an imitation Old Spice guy, Tiger Woods or a mime, then rejoice over your victory with a tune. Can’t believe an agency got paid to make this failed piece of spoof. The entire Brut team deserves to be put in time out. Seriously, I imagine the briefing went something like this:

Client: “We want something like the Old Spice stuff, but don’t have the money for it. How can we make our brand look cooler?”

Agency: “No problem, we’ve got it.”

You guys should’ve known better. You should’ve pushed back and told them that the Old Spice campaign is the greatest and shouldn’t be rivaled. You should have created a new brief–one that could have at least given Old Spice a run for their money.

Such a major FAIL. If I ever see this in anyone’s book, I will publish it and encourage people to mock you to your faces.

180LA Salutes Rock Balladry/R&B in Sony Promo

To create awareness and excitement for Sony’s new in-dash A/V navigation systems with TomTom technology, 180LA brings us a digital campaign that includes two music videos (one rock-themed, seen above, and another R&B-based after the jump) featuring a mash-up of music and navigation. Directed by Grammy Award Winner, Trish Sie, I kind of love these. They’re funny, they acknowledge the annoyance of not knowing where you are, and the casting is spot on. Also, I dig that one of the videos is set in LA as anyone who’s driven there knows what a fuckmare it is to get around.

Gavin Lester, creative director at 180LA says, “The videos target 22-49 year-old women and men who take their digital music everywhere but are looking for a dependable, quality way to play their music and videos in the car.”

Credits and R&B video after the jump

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I Wish I Could Draw

It appears that MIR not only employs supernerds, but apparently they have a wannabe comic/artist in their midst. MIR strategist Jesse Brightman is having a ball at other people’s expense old school style; with pen and paper. Here’s how it works: he chooses someone in the ad industry to draw, then he/she has the power to nominate the next person he draws, and so on. He then posts his illustrative attempts here.

Brightman explains his strategy: “Every day I will give myself 3 minutes away from being a strategist to explore my non-existent artsy side. I will draw a new Twitter avatar of somebody in the advertising community (chosen by the previous day’s draw-ee), and draw them in less than 3 minutes. I’m not an artist. At all.”

Kinda funny, kinda new, and goddamn we hope he chooses our avatars next.  Draw on, you crazy diamond.

Keep Your Tattoos to Yourself

Got a tip yesterday about this completely heinous job posting on Creative Hotlist and because you bitches aren’t talking much shit today, I figured I’d post it. Props to the bored dude who found it.

There are just so many things wrong with this listing that I can only blame Communication Arts for not taking a closer look at who/what is posting jobs. I thought you guys were supposed to be a somewhat reputable company? Quit posting crap like this and let’s get back to the real jobs out there. Like this one. And this one…etc. Oh, and fahk you, Tattoo Projects. Fire your writer and hire someone who uses proper grammar if you want people to take you seriously.

Update: Apparently Tattoo Projects felt the need to post a rebuttal on their site, which is actually pretty awesome. If I were you, and actually wanted to work there, I’d take that post and proofread it for them. If you can spot all of the grammatical mistakes in it, they should hire you! Oh, and Tattoo Projects, we’re called AgencySpy, NOT “Ad Spy”. You’re welcome.

Two New Creatives Join Up with Johannes Leonardo

Mother alum Dave Tomkins (pictured right) and Scotland native Iain Nevill have joined NYC -based Johannes Leonardo as art director and copywriter, effective immediately. They will be reporting directly to co-founders Jan Jacobs and Leo Premutico.

Both come from interesting backgrounds across the Atlantic. Nevill launched Borne Magazine (a freebee mag you get at Urban and American Apparel). After starting the mag, he went on to work at S.C.P.F in Barcelona, where he worked on a bevy of brands including BMW, IKEA, & Vodafone, to name a few.

Tomkins on the other hand, seems to have a highly-awarded advertising background, coming from Clemenger BBDO Sydney, Happy Soldiers and Mother London, so at least he can hold up the team while they both get acclimated.

Congratulations to these two for getting American visas. I look forward to seeing more fresh work a la Daffy’s, from JL. No pressure, guys.

Edwards/Alencar’s Dojo Hires Thais Lyro

Thais Lyro, previously director of user experience at Pereira & O’Dell, has made a lateral move to DOJO San Francisco. Surprisingly, the fairly new Dojo has never had a director of user experience so this should be an interesting experiment for all parties involved.

Geoff Edwards, the San Fran-based shop’s partner/co-ECD,  had this to say: “Thais is a tireless problem solver, with a proven track-record of success.” Edwards’ partner and co-ECD/partner Mauro Alencar, who left Fancy along with Edwards last year, adds, “It’s her passion for creating something new and unique that works, that brought her to our attention, and we couldn’t be more excited to have her on board.”

As far as we know, Dojo has really only launched one successful campaign for LG dLite, and that’s pretty much it. Not sure I would have made the jump, but it appears that Lyro is pretty excited about the move (read: she probably got a big salary boost), stating, “Being at Pereira & O’Dell was a great experience for me.  Having helped build the agency from nothing to over 70 people in less than two years, I felt the time was right to move on and help the next exciting new agency achieve the same whirlwind of success and growth.”

Another iPad Ad Rolls Out from TBWA\MAL

Here’s the newest iPad ad from TBWA\Media Arts Lab. Now, before you rip on it, I’ve gotta say that I don’t hate it. The music is catchy, it’s extremely simple, and at least they cast good hand models. We’re no stranger to TBWA\MAL’s iPad’s advertising and this one really isn’t too different from iPad’s initial ad, but, I still like it. Quit judgin’ me.

UPDATE: Previously, this post contained a phrase that many of you emailed or commented saying crossed a line. We’ve removed it, but for reference you can check the comments. Occasionally, in putting our toes up to the line, we cross it. Also, Innocul8tor’s a bit of a wild stallion. – Van Hoven

Boost Looks at the Life of a Giant to Promote ‘Shrinkage’

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

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Does Anyone Still Work at VB&P?

While agencies are still going through layoffs, the folks at Venables Bell & Partners seem to have tons of free time to make dreck like this video. From the bullshit storyline, it sounds like Venables is looking to rebrand? Huh? Ya, I still don’t know who they are, and Biggie Smalls might be rolling over in his grave after this clip that looks like a ripoff of the late rapper’s “Hypnotize” video. Wait, is this a plug for a new Jersey Shore, based in San Fran? Because that’s what it looks like. I’d love to see how much of the company budget they blew on this piece of crap. And monogrammed hats…REALLY VB & P DOUCHES? REALLY??

Update: Like our commenters say, sources tell us that individual employees got together, wrote and produced the video without VB&P management knowing about the video or its content. They entered it in a talent show and won. From what we hear, the VB&P brand has nothing to do with this.  Here’s a link for reference.

Get Your Nuts Out, Folks!

Victors & Spoils has just announced a new brief in its Squirrel Fight for Oakley. The assignment is to create a disruptive and provocative script for video content under 2 mins. Oakley is prepared to buy and greenlight five scripts from this contest – at $4,000 per script. That’s like 2 months rent in NYC, people!

Evan Fry, the man himself, has this to say about the brief:

“Here at V&S we’re huge fans of Oakley. And John’s been connected to their CMO Scott Bowers for a long time. So this is an assignment we’re really happy to be helping shape up for those guys. The ask is awesome: Because Oakley means so many different things to so many different people, due to its diverse product offering and history and multiple-segment relevance – etc – let’s let a diverse group of folks take a crack at conjuring up provocative, relevant, disruptive video content that has what it takes to hopefully maybe even ‘go viral.’ And we’re here to help shepherd the ideas along and make sure Oakley get to pick from a wide range of awesome scripts. Then hopefully produce four or five. So this is truly a pet project and we couldn’t be more psyched to get some stuff made for some great creatives and for a killer brand.”

GOOD LUCK!

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