PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Matt Van Hoven

The (Last Ever) Week in Advertising: Big Gulps Huh? Alright. Well, See Ya Later!

So by now you know that I’m leaving AgencySpy. If this is news to you, click here. As such, we had to decide whether or not to continue producing The Week in Advertising, which we’ve been doing for about a year and a half. Ultimately, the show cannot go on. So this is our last.

And rather than go out on a light note, we chose to milk it for all it’s worth. Below is the last bit of the show we’ll make you suffer through. To those of you who watched (with regularity, or not), thank you. Seriously. Your appreciation of our frenzied work is not lost on us. So with no further ado, our final (and 75th!!!) episode.

More: Episodes of the Week in Advertising

Van Hoven, Out (But For Real This Time)

Dear Readers,

Today is my last day as the Editor of Effective immediately, Kiran Aditham will take over as the site’s full time Editor &#151 a role he’s more than prepared for after a year of co-editing on a freelance basis.

He has great reporting experience, running Adotas where he worked for two-and-a-half years and later as a reporter for Creativity. He’s also a good friend and, when it comes to writing, a well-oiled machine.

If you’re interested, after the jump I’ll tell you a little story about how this all came to be.

Read more

The Short Story of How One Tweet Turned Into a Job (But it Took a Year)

Colin_500x500_bigger.jpgAbout a year ago, a 22 year-old kid named Colin Murphy showed up out of nowhere. Sporting little more than a bow-tie, he’d make his way to ad industry events, networking and meeting folks, trying to shop his super-raw book to anyone who’d look at it. He was from Ohio, had no idea what he was doing, but used that tie and his Twitter feed (@colinmurphy) to get a job. It’s been a year since he arrived in New york, and Murphy has transcended from complete unknown to a gainfully employed creative at Carrot Creative. Not bad. Here’s how he did it, with the help of an unlikely industry figurehead.

Read more

Who is Going to Buy MIR?

MIRpics.jpgIf you haven’t heard about MIR, you’re way behind. They’re a nimble, 4-8 man crew operating out of DUMBO, who handle more mobile work than the bigger chunk of Madison Avenue, and folks with cash are taking notice. Word on the street is they’re facing offers from a healthy handful of suitors. Did we mention they’re just a year old?

Launched by creatives Adam Wohl and Darrell Whitelaw, the shop hit the ground last fall &#151 which you’ll recall was the tail end of the “worst” part of the recession.

What’d they do? Work. Building apps, harnessing geo-location, realizing the capability of emerging tech &#151 and selling their work to everyone. Chiat and Ogilvy are among the bigger names, though we’ve had a tough time figuring out how far their wings spread.

They’ve never been written about. They don’t run around shouting about how great they are, and they don’t leak work. So basically they’re still a mystery &#151 but what better way to dominate a space than by remaining a complete enigma?

OK, so that’s a bit dramatic &#151 even for me. But if the rumors we’re hearing are true, that VCs and holding companies are lining up to meet with these guys, than you can expect bigger news to emerge soon. Like a story about them getting bought. Our best guess: they’ll scale slowly. In the wild west, failure finds the ones who grow too fast. Take it slow guys, mobile is just getting started.

More:Foursquare: A Thief’s Resource for Homes to Rob

What Happens When a Gusher Doesn’t ‘Gush’?

Ever wonder what happens what a gusher doesn’t ‘gush’? In this scenario, a bomb-squad type unit has to be brought in to defuse it. Rather, gush it. Hopefully, no children whose dads/moms were killed by IEDs will see this. I’m sure there aren’t many of those.

More:Conan Gets Danse Goosh Fever

When All Else Sails, Tee Shirts

brooklynbrawlers1.jpgSo there’s this guy Andrew Thompson, aka Atslopes, that I’ve known for awhile, though not personally. We first met about a year and a half ago, via the internet, when Thompson sent me one of his designs. Needless to say, I was taken with his work &#151 if only because his art harnesses the same breed of hapless-energy that has transformed the Web into a playground.

He’s worked at Digitas and R/GA, but more recently started focusing his design skills into America’s new pastime, tee shirts. Our favorite is definitely the Brooklyn Brawlers tee. Check ‘em out. Buy ‘em out. Support your local young advertiser.

More:The New Dork: How Young Grasshoppers Become Super Ninjas

Nifty: Brand Crowdsources Inventory Tracking

AdLand reports that Hippo brand snacks are evil geniuses for crowdsourcing their inventory tracking system. Huh? Hippo is an Indian snack brand and if you’re in a store that has run out of the tasty treat, simply tweet @hellomehippo &#151 and they’ll send out the troops to refill your nearby store’s supply.

Also, the ad up above isn’t so bad. Hunger is the root of all evil, says they.

More:Element 79 Loses Quaker Foods & Snacks, Chris Miller May be Departing

Esurance Plays to Anti-Social Human Behavior in New Campaign

Don’t you just hate people? I was talking to a guy today who was all, “I never shop in stores anymore…I went to one recently…and then all of a sudden I was screaming.” With experiences like that one, who wouldn’t want to buy things from the comfort of home? Especially car insurance, which is probably the worst product ever because no matter how much the insurance guys say “you can save with us” the end game is always you sitting in a coffee shop kvetching about how it’s $1,300 a year to insure your 1997 Chevy Malibu (with the smaller engine option).

So anyway Esurance’s new slogan is “People when you want them &#151 Technology when you don’t.” It’s like Zappos except with products no one wants to buy, but are legally obligated to.

More: “Nationwide Insurance Goes for McKinney”

Tired of Advertising? Come Teach For Mediabistro


Mediabistro is looking for advertising pros with experience in the trenches for a freelance project. Have you got the skills to develop online curriculum for us?

We’re looking for candidates with solid multimedia skills and expertise in one or more of these topics:

* How statistical analysis drives ad campaigns
* Pitch strategy
* Campaign strategy
* Copywriting
* Art direction
* Portfolio creation and job search
* Core skills of the ad trade
* Idea generation
* Building a freelance practice

Check out the job listing here:

Image via

GM: ‘We love Chevy’


GM posted a statement clarifying the whole Chevy dust up we mentioned earlier today. Apparently, they’ve been working to undo the memo all day.

For example, GM’s social lead Christopher Barger, said that the memo, “wasn’t worded really well.” Understatement of the day? I think we have a winner. Here’s the statement explaining the memo, sort of:

Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover ‘Chevy.’

Passion for Chevrolet, maybe. But if we’re honest about this, what upset people is not fear that our precious nickname was ‘outlawed’ &#151 it was GM’s failure to understand that they don’t own their brand. How do they not get that?

More:The Heartbreak of North America: Mexico Apparently Not Important to GM