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Bartle Bogle Hegarty

Monday Apr 07, 2008

Sir Hegarty's Label

Sir John Hegarty, the man behind Bartle Bogle Hegarty, has been busy building a vineyard in the South of France. Hegarty told the Times UK that:

"I've worked in advertising for 40-odd years. I deplore the word retire, but you want a segue [a seamless link] into doing something else,” he says. “We didn't want to just have a house in the country where we went once every four to five weekends, opened it up, read some papers, closed it up on the Sunday, and drove back."

Hegarty, 63, and his partner, Philippa Crane, 52, bought an old farmhouse set in 54 acres in the foothills of the Montagne Noire near Carcassonne. A similar property is up for £1.74 million. Crane, a former board member and ad producer at BBH (who-hoo, inter office love!) manages the vineyard full time.

The grapes from Hegarty's land have been sold to the local co-operative for the past 35 years. Naturally, the ad man and his lady have decided to not sell to to the co-op as they were informed that the profit is minimal. Instead, the couple have set up their own label and now produce their own award-winning Minervois wine, Hegarty Chamans. Make money, money and all that. Hegarty is a true ad man and relished the challenge of building a brand from scratch. Yeah, you would too. Hegarty also said that:

"It's such an expensive industry to set up. Also it's over-supplied and it takes a very long time to develop the product that you want to make. If you are dealing with an agricultural product you're subject to the vagaries of Nature. It's not like making jeans. At the beginning you are a farmer, then you're a chemist, and, if you are selling your wine, you're a marketeer. But nothing great is created with ease.”

Saturday Mar 29, 2008

Another BBHer Hits the Dust... In Style.

Recently, a handful of mid-level creatives have bailed from BBH NY. One story that can be added to this mini-exodus is that of Art Director Andrew Tider.

Before leaving the shop for a gig over at Nitro, he decided to make a video of himself packing up. Not just his office... the whole shop.

His coworkers dug it, of course... and luckily so did his superiors. Steve Hearty apparently called it "extraordinary."

Enjoy.

Monday Mar 17, 2008

Alicia Keyes Has Her Own Lipstick Jungle

Remember we mentioned that Dove was going to be doing something with MTV and Alicia Keyes in an effort to get a little younger, get the hip ladies using social media? Here's the spot for their seemingly episodic show, "Fresh Takes," that takes a jab at the Lipstick Jungle's of the world.

Unilever owns Dove and Axe. The latter brand had a huge success with the Game Killers via BBH. Makes sense that strategy would filter across agencies and brands beneath the banner.

Wednesday Feb 13, 2008

BBH London Does It Again

obama_endorsement1.jpg

The print work coming out of BBH London makes us want hug and kiss the creatives. That's some good stuff above - Hillary endorsing Obama with the tagline, "Imagine the power of Axe.". It doesn't matter who you're for. The ad just works. We recently dug their work for Levi's, as well.

Adcentered also spotted this one and is asking their readers: "Do you think that non-political advertisements can have an effect on an election? Is this a political ad and therefor subject to the same rules that govern political advertisements?"

If you'd like to share your thoughts on those questions, you can do so here.

Thursday Jan 31, 2008

Applause: BBH UK's Levi's Print Ads

levis.jpg

There are a few of these, but here's our favorite from a series of new print ads from BBH UK for Levi's. Possibly because we're female? Don't look shocked. You all knew it, anyways. Possibly because we were the girl with green streaks in our hair and a Queers t-shirt on? No matter. Love it. Love it.

Go check out the entire collection over at Scamp's blog. You'll see that BBH has made a very cohesive, simple and effective campaign.

Monday Jan 07, 2008

Company Man Makes CEO At BBH

Simon Sherwood, group chief operating officer at Publicis Groupe-backed Bartle Bogle Hegarty, has been named CEO according to AdWeek.
Sherwood's main goal is getting an office in Mumbai, India up and running. Sherwood is a coming man having moved his way up the ranks since 1982.

JWT Hires From BBH

Orlando Hooper-Greenhill will to be the first Director of Global Planning over at JWT. Orlando is leaving BBH as head of planning to take the new post, which will have him overseeing JWT's worldwide planning functions and will be Guy Murphy's number two.


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