TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Baz Is Back In Australia

Australia will replace its current tourism slogan, “So Where the Bloody Hell Are You?” that was widely panned. The new effort is a $40 million promotion spearheaded by Baz Luhrmann (of Moulin Rouge fame) and DDB Worldwide.

Two film spots, 11 print ads and the promise to “change the lives” of visitors down under. This new campaign coincides with the release of his new film, Australia in November. Finally, we can be rid of the whole “Good day, mate” vibe. Australia is a much more rich and vibrant country than such branding would have you believe.

0,,6288675,00.jpg

As an aside, DDB Worldwide was recently inducted into the CEBA Creative
Hall of Fame. Just in case, you know… for some unknown reason, any of you care.

More: DDB – Divisive Advertising Agency Du Jour

[source]

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!