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BBVA Compass Scraps Ad Plans for the Foreseeable Future

Though it just launched a campaign to celebrate its newfound status as the official bank of the NBA, BBVA Compass (15th largest U.S. commercial bank, they say) has run out of money to spend for advertising. As a result, the financial institution’s relationship with GSD&M Idea City has now gone dark. From what we’ve been told, the BBVA account, which Austin-based GSD&M took on in October 2008, is not going into review and it wasn’t “lost” technically. The client simply can’t pony up the money at the moment and there’s no timeframe for when BBVA will be ready to advertise again. Anyhow, you can check out GSD&M’s handiwork for the NBA partnership, which is being handled by BBVA Compass Spain.

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Copywriting: Creative Ad Writing

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