BK Goes into “Pimp My Restaurant” Mode

They say you can’t polish a turd but Burger King is giving it a go anyway. The fast-food chain announced today that it’s undergoing a massive aesthetic overhaul of its 12,000 locations worldwide in an effort to compete with what looks like TGI Fridays and its ilk. After all, nothing says trendy and opulent like potato skins and poppers.

Along with the red flame chandeliers, other “upscale” accoutrements include TV-screen menus and industrial-inspired corrugated metal and brick walls–all part of the chain’s new “20/20″ design approach.

Sixty locations around the world have been remodeled thus far and BK hopes to pimp 75 more by the end of next year. The chain is also enhancing its $1 menu to keep pace with its fashion-backward rivals.

More: “Burger King Re-invades Tokyo with Anger in Tow”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.