PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Black Faces Not Seen by New HP Facial Recognition Webcams

Uh oh. It seems that HP has already responded to a video (below) where a black man and white woman demonstrate that a new technology from the software/hardware manufacturer only works on white folks. The jist: HP’s new Webcam is supposed to track the user’s face, meaning if you move to your left, the camera follows. Unless you’re black.

Says HP: “We are working with our partners to learn more. The technology we use is built on standard algorithms that measure the difference in intensity of contrast between the eyes and the upper cheek and nose. We believe that the camera might have difficulty ‘seeing’ contrast in conditions where there is insufficient foreground lighting.”

Isn’t that what product testing is for? Oops!

Gizmodo via TheDailyWhat

More:UNICEF’s Blackface Faux Pas

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!