Any agency can always reach deep down into it’s bag of tropes and tricks and pull out a zombie idea for just about every brand. Some people are bound to like watching the undead jaunt around in some apocalyptic retelling of the universe regardless of whether the take is funny, serious, or cool. For Australian-based shop The Monkeys and Boost Mobile Australia, that cool take on zombies in the centerpoint of their latest campaign: “Stay Living.” Sleek action, plenty of gore, and some moody music are all you need for the phone carrier juices to start flowing.
The clips for this campaign are somewhat graphic, making them stand out when compared to typical American commercials. Zombies getting shot in the head with arrows or completely disrespected with huge katanas to the skull holds some edgy appeal that you won’t find in our commercials with little kids who want “Puppy Brothers.” If anything, these Boost Mobile ads are a fun watch as you think about moving to Australia to start your own zombie apocalypse narrative.