TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Borchert Joins 72andSunny

After spending the last two years at Fallon London, where he was perhaps best known for his work on various Orange efforts, Gui Borchert has joined up with MDC-owned, L.A.-based 72andSunny as a creative director. Borchert, who is based in 72′s Los Angeles HQ and “makes a mean caipirinha” according to comments from agency CEO John Boiler, has been involved in a variety of other notable campaigns during his career including Puma’s “Love=Football” while at Syrup, K-Y and Dell during a one-year stint at Mother and was involved with Nike+ while serving as an associate creative director at R/GA.

No word yet on whether Borchert will work on specific accounts or across the 72andSunny portfolio in his new role.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!